(MENAFN -Arab News) Pinterest has released its newest feature; animated GIFs, to a selected audience this week
Right now, when a user uploads a GIF to Pinterest, it appears as a still image unless user follows the link back to the GIF's original source outside of the platform. When the new feature is available for everyone, pinned GIFs will appear with a small "play" button in the lower left-hand corner of the image. You can click on the button to play or pause the GIF
The new feature will leave no reason for users to leave for other platforms that support animations, thus increasing loyalty among pinners
A Pinterest spokesperson has confirmed that the company is testing out the new feature
"We?re always working on ways to help people discover and save the things they love, which can include animated GIFs. We?ve heard from the community that they?d like the ability to post and view GIFs as Pins, so we?re testing ways to make that happen.
The spokesperson also declined to comment on when the feature will be formally announced and rolled out to all users, if at all.