Friday, 20 October 2017 12:07 GMT
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Lenovo picks up coveted PC title at EMEA Channel Academy 2014 Awards

(MENAFN Editorial) Lenovo picked up the coveted PC Vendor of the Year Award at the 'EMEA Channel Academy: 2014 Awards', which were held on February 13th in conjunction with DISTREE EMEA in Monaco. Samsung was also a standout performer with strong support from EMEA channel partners, picking up three awards in total: Smartphone Vendor of the Year, Tablet Vendor of the Year, plus Wearable Technology & Connected Devices Vendor of the Year



More than 300 of EMEA's leading volume distributors, retailers and e-tailers used a live electronic voting system to select their preferred vendor in each category, assessing brands on the strength and effectiveness of their overall consumer channel strategy in EMEA



Farouk Hemraj, CEO and Co-Founder at DISTREE Events, said: "These are channel awards that have real significance and recognise true consumer channel excellence in the EMEA region. We congratulate all of the vendor winners and all of the brands that received official nominations.



The Components Vendor of the Year accolade went to Intel, with WD crowned Storage Vendor of the Year. Channel partners selected Bose as Audio Vendor of the Year, TP-Link as Home Networking Vendor of the Year and Logitech as PC Accessories Vendor of the Year



"The nominations are determined by channel partners as are the overall winners. The process behind the awards is open, inclusive and transparent. Winning an 'EMEA Channel Academy: 2014 Award' is proof that a vendor has a successful and respected channel model in the region that offers real business opportunities for distributors, retailers and e-tailers," continued Hemraj.



HP maintained its grip on the Printing Vendor of the Year title, while Microsoft was crowned Software Vendor of the Year. Port Designs picked up the award for Tablet & Phone Accessories Vendor of the Year



The awards, which took place for the sixth year in a row in 2014, were held in association with regional channel event DISTREE EMEA. A total of 46 different technology and consumer electronics (CE) vendors received official nominations across 12 product categories. The full list of vendor winners for the 'EMEA Channel Academy: 2014 Awards' by product category was as follows

€¢ PCs Vendor of the Year: Lenov

€¢ Tablets Vendor of the Year: Samsun

€¢ Smartphone Vendor of the Year: Samsun

€¢ PC Accessories Vendor of the Year: Logitec

€¢ Tablet & Phone Accessories Vendor of the Year: Port Design

€¢ Storage Vendor of the Year: W

€¢ Printing Vendor of the Year: H

€¢ Home Networking Vendor of the Year: TP-Lin

€¢ Software Vendor of the Year: Microsof

€¢ Audio Vendor of the Year: Bos

€¢ Components Vendor of the Year: Inte

€¢ Wearable Technology & Connected Devices Vendor of the Year: Samsung



Hundreds of distributors, e-tailers and retailers from across the region nominated their preferred vendors across the 12 product categories in the weeks leading up to the awards ceremony. Samsung picked up five official nominations, followed by Asus with four and Lenovo with three. Belkin, HP, Logitech, Sony and WD all received two nominations each. The top five in each category received official nominations. The overall champion in each product category was determined by a live electronic vote held at a Gala Dinner on February 13th at the Salle des Etoiles in Monaco



During the nomination process, channel partners were asked to assess vendors on a variety of factors including partner engagement, channel strategy, pricing policies, stock management, product evolution, margin potential, channel management, retail engagement, marketing and the development of channel programmes in EMEA



Hemraj continued: "The Gala Dinner was a celebration of excellence in EMEA's volume technology and consumer electronics channel, attended by senior executives from the region's most influential distributors, retailers and e-tailers. The live electronic voting to crown an overall champion in each product category offered real excitement and was a fitting finale to DISTREE EMEA 2014.
Lenovo picks up coveted PC title at EMEA Channel Academy 2014 Awards