Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

du and Pepsi partner on introducing the Pepsi Experience Points(PXP)for the first time in the UAE  Join our daily free Newsletter

MENAFN Press - 17/02/2014
No. of Ratings : 0
Add to Mixx!



Fahad Al Hassawi CCO du and Carla Hassan Chief Marketing Officer PepsiCo Middle East Africa(2)
(MENAFN Press) As part of its efforts to continue to engage and reward its customers, du today announced its partnership with PepsiCo, one of the world's largest food and beverage companies to bring fans of Pepsi and du customers great rewards by introducing the Pepsi Experience Points (PXP) loyalty and rewards programme for the first time in the UAE.



The PXP is a global Pepsi signature loyalty and rewards programme which has ran across multiple countries. The partnership agreement took place at du's head office in the presence of du and PepsiCo executives and partners, including Fahad Al Hassawi, Chief Commercial Officer, du, Ahmed Mokhles, Executive Vice President “ Consumer Business, du, Carla Hassan, Chief Marketing Officer, PepsiCo Middle East & Africa, Reda Bouraoui, Senior Franchise Director for the Gulf at PepsiCo and General Managers of PepsiCo's bottling partners in the UAE, Tarek El Saka and Zahy El Masry as well as other members of senior management from both companies.



Speaking on the occasion, Fahad AlHassawi, Chief Commercial officer, du, said: "As lifestyle brands, we both share a common vision “ that of putting customers first and interacting with them through various channels “ and increasingly through digital avenues and programmes such as PXP is a great new addition that will drive our dialogue and engagement with customers. I am sure our customers will love the fact that there is a treasure trove of gifts and rewards in store for them “ simply by doing what they like doing best “ having Pepsi and interacting on social media channels. We have millions of prizes to give away, enhancing everyone's communications with free minutes, data and bundled SMS."



"du was the natural choice to partner with in the UAE given the brand's exciting reputation and lifestyle associations. There are great synergies between both the du and Pepsi brands and we are pleased to be entering into this partnership with the company which we look forward to growing in years to come" said Carla Hassan, Chief Marketing Officer “ PepsiCo Middle East & Africa region



"Pepsi Experience Points is a loyalty & rewards program. It's free to join and allows you to earn points, or PXPs. Our fans and du customers will be able to redeem those PXPs with rewards which is our gift to all those who have been loyal to the Pepsi-Cola brand" she added.





With every 355 ml Pepsi or Pepsi Diet can that du customers and Pepsi fans drink, they win an instant prize. All they have to do is find the code under the can's seal or tab, which can be entered into the Pepsi Experience Points website, www.pepsipxp.com to find out which exciting prize they've won! Everyone is a winner with du and Pepsi



There are millions of free minutes, SMSs and MBs to be won “ so get drinking now! Each prize is valid for 24 hours from the moment of activating the code on the Pepsi PXP website. Free minute and SMS prizes are valid for either national or international use.



To find out more, visit www.du.ae/pepsipxp.


About du
du

 


MENAFN Press




  MENA News Headlines
 Feb 1 2015 - HMG wins Excellence Prize for patient care from Arab HealthArab News
(MENAFN - Arab News) Dr. Sulaiman Al-Habib Medical Group (HMG) continues its noticeable attendance in the Arab Health Exhibition in Dubai this year as it has been rewarded with the Excellence Prize ...

 Feb 1 2015 - How to get a job done for 5 onlyArab News
(MENAFN - Arab News) It sounds like a crazy idea but you can actually get a brand new logo for your company or get 250 words translated or 1500 words proofread or your personal piano player for just ...

 Feb 1 2015 - Etihad Airways appoints first female Emirati airport managerArab News
(MENAFN - Arab News) Etihad Airways the national airline of the UAE has appointed Fatima Al-Kharousi as the first Emirati female airport manager. Based in Nagoya Japan she will be responsible for ...

 Feb 1 2015 - Saudi- Facebook beats forecasts with strong profit gainsArab News
(MENAFN - Arab News) SAN FRANCISCO: Facebook said that profit soared on the wings of mobile ad revenue but stressed it is more concerned with investing in the future than making quick cash.While ...

 Feb 1 2015 - Facebook beats forecasts with strong profit gainsArab News
(MENAFN - Arab News) SAN FRANCISCO: Facebook said that profit soared on the wings of mobile ad revenue but stressed it is more concerned with investing in the future than making quick cash.While ...

 Feb 1 2015 - Israeli occupation forces Arrest 10 Palestinian in West BankQatar News Agency
(MENAFN - QNA) Israeli occupation forces arrested since dawn today10 Palestinians in the West Bank amid heavy gunfire during incursions into the West Bank cities of Hebron, Bethlehem and ...

 Feb 1 2015 - 'Qatar Green Building Conference' to Take Place in Doha in AprilQatar News Agency
(MENAFN - QNA) Qatar Green Building Council (QGBC), a member of Qatar Foundation for Education, Science and Community Development (QF), has announced its upcoming inaugural annual conference. The ...

 Feb 1 2015 - Jordanian Government Condemns Execution of Japanese HostageQatar News Agency
(MENAFN - QNA) The Jordanian government strongly condemned on Sunday Daash killing of Japanese hostage journalist Kenji Goto. Jordanian Minister of Information Affairs and Government Spokesman Dr. ...

 Feb 1 2015 - Qatar Armed Forces General Command Issues Precautionary WarningQatar News Agency
(MENAFN - QNA) Qatar Armed Forces General Command forces has announced that the marine shooting range (O.B.D-28), located east of Mesaieed near Fasht Al-Hadid, will be active during the period from ...

 Feb 1 2015 - Qatar Computing Research Institute, Boeing to Host MLDAS 2015 in MarchQatar News Agency
(MENAFN - QNA) Building on the overwhelming success of last year's inaugural symposium, Qatar Computing Research Institute (QCRI) and Boeing are once again partnering to host the second edition of ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help