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du and Pepsi partner on introducing the Pepsi Experience Points(PXP)for the first time in the UAE  Join our daily free Newsletter

MENAFN Press - 17/02/2014

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Fahad Al Hassawi CCO du and Carla Hassan Chief Marketing Officer PepsiCo Middle East Africa(2)
(MENAFN Press) As part of its efforts to continue to engage and reward its customers, du today announced its partnership with PepsiCo, one of the world's largest food and beverage companies to bring fans of Pepsi and du customers great rewards by introducing the Pepsi Experience Points (PXP) loyalty and rewards programme for the first time in the UAE.

The PXP is a global Pepsi signature loyalty and rewards programme which has ran across multiple countries. The partnership agreement took place at du's head office in the presence of du and PepsiCo executives and partners, including Fahad Al Hassawi, Chief Commercial Officer, du, Ahmed Mokhles, Executive Vice President “ Consumer Business, du, Carla Hassan, Chief Marketing Officer, PepsiCo Middle East & Africa, Reda Bouraoui, Senior Franchise Director for the Gulf at PepsiCo and General Managers of PepsiCo's bottling partners in the UAE, Tarek El Saka and Zahy El Masry as well as other members of senior management from both companies.

Speaking on the occasion, Fahad AlHassawi, Chief Commercial officer, du, said: "As lifestyle brands, we both share a common vision “ that of putting customers first and interacting with them through various channels “ and increasingly through digital avenues and programmes such as PXP is a great new addition that will drive our dialogue and engagement with customers. I am sure our customers will love the fact that there is a treasure trove of gifts and rewards in store for them “ simply by doing what they like doing best “ having Pepsi and interacting on social media channels. We have millions of prizes to give away, enhancing everyone's communications with free minutes, data and bundled SMS."

"du was the natural choice to partner with in the UAE given the brand's exciting reputation and lifestyle associations. There are great synergies between both the du and Pepsi brands and we are pleased to be entering into this partnership with the company which we look forward to growing in years to come" said Carla Hassan, Chief Marketing Officer “ PepsiCo Middle East & Africa region.

"Pepsi Experience Points is a loyalty & rewards program. It's free to join and allows you to earn points, or PXPs. Our fans and du customers will be able to redeem those PXPs with rewards which is our gift to all those who have been loyal to the Pepsi-Cola brand" she added.


With every 355 ml Pepsi or Pepsi Diet can that du customers and Pepsi fans drink, they win an instant prize. All they have to do is find the code under the can's seal or tab, which can be entered into the Pepsi Experience Points website, www.pepsipxp.com to find out which exciting prize they've won! Everyone is a winner with du and Pepsi.

There are millions of free minutes, SMSs and MBs to be won “ so get drinking now! Each prize is valid for 24 hours from the moment of activating the code on the Pepsi PXP website. Free minute and SMS prizes are valid for either national or international use.

To find out more, visit www.du.ae/pepsipxp.


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