Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

du and Pepsi partner on introducing the Pepsi Experience Points(PXP)for the first time in the UAE  Join our daily free Newsletter

MENAFN Press - 17/02/2014
No. of Ratings : 0
Add to Mixx!



Fahad Al Hassawi CCO du and Carla Hassan Chief Marketing Officer PepsiCo Middle East Africa(2)
(MENAFN Press) As part of its efforts to continue to engage and reward its customers, du today announced its partnership with PepsiCo, one of the world's largest food and beverage companies to bring fans of Pepsi and du customers great rewards by introducing the Pepsi Experience Points (PXP) loyalty and rewards programme for the first time in the UAE.



The PXP is a global Pepsi signature loyalty and rewards programme which has ran across multiple countries. The partnership agreement took place at du's head office in the presence of du and PepsiCo executives and partners, including Fahad Al Hassawi, Chief Commercial Officer, du, Ahmed Mokhles, Executive Vice President “ Consumer Business, du, Carla Hassan, Chief Marketing Officer, PepsiCo Middle East & Africa, Reda Bouraoui, Senior Franchise Director for the Gulf at PepsiCo and General Managers of PepsiCo's bottling partners in the UAE, Tarek El Saka and Zahy El Masry as well as other members of senior management from both companies.



Speaking on the occasion, Fahad AlHassawi, Chief Commercial officer, du, said: "As lifestyle brands, we both share a common vision “ that of putting customers first and interacting with them through various channels “ and increasingly through digital avenues and programmes such as PXP is a great new addition that will drive our dialogue and engagement with customers. I am sure our customers will love the fact that there is a treasure trove of gifts and rewards in store for them “ simply by doing what they like doing best “ having Pepsi and interacting on social media channels. We have millions of prizes to give away, enhancing everyone's communications with free minutes, data and bundled SMS."



"du was the natural choice to partner with in the UAE given the brand's exciting reputation and lifestyle associations. There are great synergies between both the du and Pepsi brands and we are pleased to be entering into this partnership with the company which we look forward to growing in years to come" said Carla Hassan, Chief Marketing Officer “ PepsiCo Middle East & Africa region



"Pepsi Experience Points is a loyalty & rewards program. It's free to join and allows you to earn points, or PXPs. Our fans and du customers will be able to redeem those PXPs with rewards which is our gift to all those who have been loyal to the Pepsi-Cola brand" she added.





With every 355 ml Pepsi or Pepsi Diet can that du customers and Pepsi fans drink, they win an instant prize. All they have to do is find the code under the can's seal or tab, which can be entered into the Pepsi Experience Points website, www.pepsipxp.com to find out which exciting prize they've won! Everyone is a winner with du and Pepsi



There are millions of free minutes, SMSs and MBs to be won “ so get drinking now! Each prize is valid for 24 hours from the moment of activating the code on the Pepsi PXP website. Free minute and SMS prizes are valid for either national or international use.



To find out more, visit www.du.ae/pepsipxp.


About du
du

 


MENAFN Press




  MENA News Headlines
 Oct 30 2014 - UAE- Hawaii lava flow reaches home threatens townKhaleej Times
(MENAFN - Khaleej Times) Red-hot lava from a slow-erupting volcano has reached a home on Hawaiis Big Island and is threatening an entire town emergency officials said Tuesday. The lava flow from ...

 Oct 30 2014 - UAE- Slow-moving lava creeps closer to Hawaii homesKhaleej Times
(MENAFN - Khaleej Times) A branch of the molten stream was less than 100 yards (90 meters) from a two-story house.This photo provided by the US Geological Survey shows the lava flow from Kilauea ...

 Oct 30 2014 - UAE- Mudslide buries Sri Lanka tea labor quartersKhaleej Times
(MENAFN - Khaleej Times) The military has mobilized troops to help in the rescue operations. Colombo Sri Lanka: A mudslide in central Sri Lanka has buried several rows of workers’ houses at a ...

 Oct 30 2014 - UAE- 10 people killed 200 missing in Sri Lanka after mudslidesKhaleej Times
(MENAFN - Khaleej Times) A local hospital source said that two men and a woman rescued from the mud had been brought in for treatment. Colombo: Around 200 people were reported missing and 10 ...

 Oct 30 2014 - UAE- Heavy rains continue in Telangana two deadKhaleej Times
(MENAFN - Khaleej Times) Two women both sisters were washed in the swirling waters of a rivulet near Madgula village in Guntur district of Andhra Pradesh as heavy rains caused by Cyclone Nilofar ...

 Oct 30 2014 - UAE- Magnitude 6.1 earthquake hits near Samoa: USGSKhaleej Times
(MENAFN - Khaleej Times) A police spokeswoman in the capital Apia told Reuters by telephone that the quake had not been felt in the city and that she was unaware of any damage. Sydney: A 6.1 ...

 Oct 30 2014 - Ottawa shooting was madmans last desperate act says motherKhaleej Times
(MENAFN - Khaleej Times) Susan Bibeau said her estranged son had wanted to travel to Saudi Arabia to study Islam and the Quran not Syria to join militant fighters. Michael Zehaf-Bibeau killed by ...

 Oct 30 2014 - UAE- Kidnapped women used by Boko Haram on front line: Rights groupKhaleej Times
(MENAFN - Khaleej Times) Suspected militant fighters kidnapped about 30 children including girls as young as 11 in Borno state at the weekend. Lagos: Boko Haram has used kidnapped young women and ...

 Oct 30 2014 - Ottawa gunman made video before attack: PoliceKhaleej Times
(MENAFN - Khaleej Times) Michael Zehaf-Bibeau who was shot dead by police in the parliament in Ottawa after killing a soldier Wednesday was mentally ill and wanted to die his mother wrote in a ...

 Oct 30 2014 - UAE- Nepal bus crash kills 14 injures dozens: PoliceKhaleej Times
(MENAFN - Khaleej Times) Among those killed Friday were two people including a woman who was part of a group heading to the Langtang trekking area. Katmandu: A Nepal bus packed with people ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help