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MENAFN - Arab News - 11/02/2014
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(MENAFN -Arab News) For those who follow on Saudi sports, it is an exceptional season in the local football league. Al-Nasr, the yellow and blue team of the capital, is giving its supporters a season to remember and cherish for a lifetime. The team seems to be unbeatable and unstoppable this season. After clinching the Crown Prince Cup a couple of weeks ago, the team is making a steady progress toward the league title, after around 20 years from the last win, with zero defeats so far.And with the supporters’ howls of support, screams of enthusiasm and tears of joy that are fueling the team to do better and go further, there is another arena that the supporters of Al-Nasr seem to be winning as well; the social media.Just around the midseason, when the team started to demonstrate its abilities and show its resolve as a serious contender for the season’s titles, the team supporters took over Twitter by using one of the most popular hashtags the Saudi Twitter scene has witnessed recently; the Arabic hashtag that translates approximately to: Leading the league, do not talk to me!Showing the power of social media, the hashtag became, literally, the talk of the country. On TV shows, in newspapers, between friends, at home and in the office, you could find at least one who mentions the hashtag in one way or the other.And as the team kept its electrifying performance intact, the hashtag kept growing on Twitter and started to make an impact on other social media platforms particularly YouTube. Videos of fans, voicing out their support for their favorite team by repeating the hashtag in different scenarios and different situations, spread like fire.Unlike most of the hashtags that got popular in Saudi Arabia, especially those related to sports, this hashtag comes across as a creatively influential, full of positivity. It is known that for a team to lead, to win, and to keep going, it needs its fans’ enthusiasm to fuel its spirit and via social networks, Al-Nasr fans are doing exactly the same.Now the funny thing is, according to different sources, the hashtag was not created by Al- Nasr fans nor was it meant to support Al-Nasr in the first place. Ironically, it was created by a fan of their rival, Al Hilal, and he meant it for Arsenal, the well known English team, when they secured the top position in the Premier League. Nevertheless, adapting it, spreading it and using it creatively has definitely become a trademark of Al-Nasr fans. It is the power of social media.


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