(MENAFN - Arab Times) Burgan Bank today announced that Brand Finance, the international brand valuation company has re-affirmed Burgan Bank's brand rating as AA with a positive outlook making it the highest rated banking brand in Kuwait. The brand value has increased to 234 million compared to last year's value that reached 199 million. Burgan Bank's brand ranking has jumped 43 positions in the top 500 banking brands worldwide. Ratings and values were recently published in "The Banker" magazine, a Financial Times publication, where Brand Finance has featured the world's most valuable 500 banking brands.
Bashir Jaber, Burgan Bank's Assistant General Manager - Group Corporate Communications said: "We are pleased with our current brand status and ranking. Our strategic brand management approach proven to be successful, the brand is on a continuous increase in value and has grown 15% from 2012. The AA rating which is making Burgan Bank Brand the highest rated banking brand in Kuwait reflects the brand strength and contribution to the overall corporate strategy
"Burgan Bank enjoys an award winning brand platform that reflects its core values of trust, commitment, progression as well as excellence to deliver international best practices throughout its operations." added Jaber. The brand was also recognized and awarded "Best Banking Brand in MENA" by the Banker ME for its creative approach towards continuously building its brand name and values, an element that is reflected across all forms of communications including the physical application of its brand concept within branches and channels to provide seamless services to customers. In 2013, Burgan Bank Group was named "MENA - Bank of the Year" by Acquisition Finance Magazine and "Best Banking Group in MENA" for the second consecutive year by Global Banking and Finance Revie
The global 500 banking brands, is an annual report published by "Brand Finance" in association with "The Banker" - a "financial times publication". Each brand is rated on the basis of a benchmarking study of the brand's strength, risk and future potential relative to its competitors and a summary measure of the business's financial strength and delivery.