Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Scooter boom: Young women find gusto on India’s roads  Join our daily free Newsletter

MENAFN - Arab News - 06/02/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN -Arab News) Plush pink and ‘burgundy bliss’ scooters are the new buzz on India’s roads, even as the rest of the autos market is sputtering amid an economic slowdown.The scooters go by names such as “Pleasure,” but marketing aside, this new fleet of women-friendly bikes reflects a deeper change in attitude and society in India, and has captured the attention of foreign manufacturers such as Japan’s Honda Motor Co. Ltd. and Yamaha Motor.Young, well-heeled and independent-minded women, who are also conscious of the perils of using public transport, are helping to propel a boom in sales of scooters.The rising popularity of the scooter comes at a time of nationwide protests against the prevalence of rape and sexual assault in India. In one case, a young female student died after she was gang-raped on a bus in Delhi.Weighing convenience as well as safety, some young women, and their parents, see the scooter as the best solution for commuting to work, going to college or simply going out to meet friends.Scooter sales were up nearly 20 percent in the nine months through December, according to Society of Indian Automobile Manufacturers data, easily outpacing the 2.5 percent sales growth of full-size motorcycles. Sales of cars, trucks and buses all fell.Still, scooters accounted for only 20 percent of India’s 14 million-unit two-wheeler market in the last financial year. Two wheelers are the most common mode of transport for millions of middle-class Indians.Both Honda and Yamaha have identified the growth potential in scooters, and are building models designed for women and adding new plants to keep up with demand.“College-going girls and working women are really creating this demand-wave in the scooter segment,” said Abdul Majeed, a partner at PricewaterhouseCoopers India.“Housewives are also using scooters to drop (off) kids and buy vegetables,” Majeed said, adding that he expects strong sales growth to continue and for companies to launch more scooters geared toward women.Yamaha launched its first Indian scooter designed for women, the Ray, in 2012. The bike sells for around about 47,000 rupees (750) and comes in colors such as ‘starry white’, ‘plush pink’ and ‘burgundy bliss’. About 70 percent of the women who buy it for themselves are under 30, the company says.“Tey don’t want to trouble their parents or brothers. They want personal mobility,” said Roy Kurian, vice president of marketing and sales at Yamaha in India. “If a guy had to ride then he would have gone for a motorcycle,” he said.The potential sales opportunities presented by India’s fast-growing middle class, and in particular more independent-minded women, has caught the attention of the two-wheel giants.Honda Motor said on Wednesday it would build a fourth motorcycle factory in India with initial investment of roughly 11 billion Indian rupees (175.7 million) and annual output capacity of 1.2 million vehicles.The factory, to be located in the state of Gujarat, is due to start production in 2015, the world’s biggest motorcycle maker said in a statement.About 3,000 new jobs will be created at the plant, which will mainly manufacture scooters, demand of which has surged in the world’s biggest two-wheeler market.Last month, Honda expanded production capacity at its third motorcycle factory in India by 600,000 vehicles a year. The fourth plant will bring Honda’s total capacity in India to 5.8 million motorcycles a year, the company said.Local player Hero MotoCorp. also sees the potential of women buyers. “Why should boys have all the fun?” asks Bollywood actress Priyanka Chopra in a commercial for Hero MotoCorp’s Pleasure scooter.Besides being more maneuverable than motorbikes, the step-through frame of scooters means makes it easy to ride wearing a skirt or traditional saree. Scooters also usually have space under the seat big enough to stow a handbag.While the scooter provides women with an alternative to using public transport, safety issues abound on India’s notoriously dangerous roads. And few would risk riding alone at night.Manufacturers have identified the south and west of the country — regions that tend to be less socially conservative than northern India — as the most profitable markets for women-friendly scooters.Bharat Makwana, who runs a small chemicals business in the commercial capital Mumbai, said that instead of buying a motorcycle for himself, six months ago he bought a Honda scooter so his wife and daughter could also use it.“The scooter is for the entire family. When my 17-year-old daughter turns a year older she can use the scooter herself.”


 


Arab News




  MENA News Headlines
 May 1 2016 - Middle East aims Arab tourists despite fall in visitor numbersMENAFN
(MENAFN) Middle East nations are targeting Arabs, particularly from the Gulf, whereas many visitors remain cautious on visiting the region with war in Iraq and Syria.Moreover, Egypt saw a 40 percent ...

 May 1 2016 - Oman to build oil storage near Duqm port at USD 300mnMENAFN
(MENAFN) Oman aims to build a main oil storage terminal on its southeastern coast, spending between USD 300 and 400mn of the first phase.Moreover, it will be built by a subsidiary of state-owned Oman ...

 May 1 2016 - King Abdullah Port to boost economy in KSAMENAFN
(MENAFN) King Abdullah Port will play an important role in pushing the economy and specifically the trade in Saudi Arabia.Additionally, the port acts like a barometer and a catalyst for the growth of ...

 May 1 2016 - Bahrain to benefit from Jordan's health sectorMENAFN
(MENAFN) Bahrain affirmed keenness to benefit from Jordan's health legislation expertise and to start mega health projects in cooperation with Jordan.Furthermore, the Bahraini lawmakers discussed ...

 May 1 2016 - Dubai to build new bridge at Jebel Ali Zone at USD 28.58mnMENAFN
(MENAFN) Dubai will build a new bridge project which will link the South and North of Jebel Ali Zone.Moreover, the project which will be undertaken in cooperation with the Jebel Ali Zone will cost ...

 May 1 2016 - Qatar's Ezdan Holding net profit grows 12 percent in Q1MENAFN
(MENAFN) Real Estate Ezdan Holding Group posted a net profit of USD 160.82mn for Q1 of 2016, up 12 percent compared to USD 143.39mn posted last year.Moreover, the group is working to issue USD 2bn ...

 May 1 2016 - Yemen foes hold 'productive' direct talks on key issues: UNThe Peninsula
(MENAFN - The Peninsula) Yemen's United Nations envoy Ismail Ould Cheikh Ahmed arrives for a press conference at the ministery of information in Kuwait City on April 30 2016. Yemen's warring parties ...

 May 1 2016 - Arab League Council to hold emergency meeting at Qatar's request on Wednesday to discuss situation in AleppoThe Peninsula
(MENAFN - The Peninsula) Cairo: The General Secretariat of the Arab League has decided holding of an emergency meeting of Arab League Council at the level of permanent delegates on Wednesday ...

 May 1 2016 - Prospects for Syria political solution 'in danger': opposition chiefThe Peninsula
(MENAFN - The Peninsula) President of the National Coalition for Syrian Revolutionary and Opposition Forces Anas Al Abdeh (C) attend the 28th general meeting of Syrian Opposition and the National ...

 May 1 2016 - Qatar- Iraq forces in major offensive on Islamic State-held townThe Peninsula
(MENAFN - The Peninsula) Iraqi pro-government forces and Shiite fighters from the Popular Mobilisation units hold position on April 30 2016 as they launch an operation to retake the town of al-Bashir ...

 May 1 2016 - 'Enterprise Challenge Qatar' winners honouredThe Peninsula
(MENAFN - The Peninsula) DOHA: The ‘Enterprise Challenge Qatar’ 2016 a competition to develop the spirit of entrepreneurship among young people has recognised the winners of the Schools ...

 May 1 2016 - Qatar takes part in Quran recitation and memorisation contest in MalaysiaThe Peninsula
(MENAFN - The Peninsula) Doha: Qatar is participating in the 58th International Al Quran Recitation and Memorisation Assembly in Malaysia represented by Reciter Al Numan Imran Abdul Hamid who is ...

 May 1 2016 - Qatar's contributions to Sudan's economic stability praisedThe Peninsula
(MENAFN - The Peninsula) Khartoum: Sudanese Minister of Investment Mudesir Abdul-Ghani yesterday hailed Qatar’s contributions to achieving economic stability in Sudan. Abdul-Ghani told the ...

 May 1 2016 - Qatar- Ashghal to open two permanent lanes on Mesaieed Road 1 and divert trafficThe Peninsula
(MENAFN - The Peninsula) Doha: The Public Works Authority (Ashghal) will open two permanent lanes that are 2.5km long on Mesaieed 1 Road which is the link road between Hamad Port and the ...

 May 1 2016 - 102 Qataris gain leadership skillsThe Peninsula
(MENAFN - The Peninsula) H E Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani Chairperson Board of Directors QLC and Minister of State for Defence Affairs and Vice Chair QLC Board with Qatari ...

 May 1 2016 - Qatar- Katara to train SU-Q studentsThe Peninsula
(MENAFN - The Peninsula) Dr Khalid bin Ibrahim Al Sulaiti (right) General Manager Cultural Village Foundation and Dr Ivan Ninov Executive Dean Stenden University Qatar after the signing ceremony held ...

 May 1 2016 - Qatar- HBKU Press unveils QScience Collections to boost researchThe Peninsula
(MENAFN - The Peninsula) Doha: QScience.com the online open access platform of HBKU Press is providing a new service that helps increase the impact of published articles. QScience Collections is a ...

 May 1 2016 - Qatar- Ooredoo tv includes MBC Pro Sports HD channels with Saudi Premier League coverageThe Peninsula
(MENAFN - The Peninsula) Doha: Ooredoo’s innovative new entertainment service Ooredoo tv has launched the ‘MBC Pro Sports HD’ catalogue enabling viewers to access four new channels. ...

 May 1 2016 - Qatar- Marine environment reviewedThe Peninsula
(MENAFN - The Peninsula) Doha: The Ministry of Municipality and Environment hosted a Meeting of the Steering Committee of the Marine Environmental High Risk Areas (MEHRAs) and Place of Refuge Project ...

 May 1 2016 - Qatar- Canadian journalist to speak at NU-Q graduation ceremony todayThe Peninsula
(MENAFN - The Peninsula) Renowned Canadian journalist Lyse Doucet will be the commencement speaker at its 2016 graduation ceremony. DOHA: Northwestern University in Qatar (NU-Q) will welcome ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help