(MENAFN - The Peninsula) Ford Motor Company has registered a 22 percent sales growth in Qatar, while the sales in the Middle East witnessed a 12 percent year-on-year growth in 2013.
Almana Motors, the local importer-dealer for Ford and Lincoln in Qatar, recorded a strong fleet sales growth of about 25 percent and a 17 percent increase in retail sales, respectively. The better sales growth is the result of the dealership's continued efforts to expand the presence in the local market as well as investing in the development of the after-sales service capacity.
Attractive offers in retail finance and a warranty increase to 5 years per 100,000 km also helped significantly boost Ford's customer base in Qatar.
"Our customer base continues to grow in the Middle East, especially in Qatar, thanks largely to the continued commitment of our importer-dealer, Almana Motors, to growing the Ford business in the local market," said Thierry Sabbagh, Ford Middle East's director of Sales.
"We are in full swing for a strong start to 2014, gearing up to launch seven new products this year while working to increase service capacity to support our growing customer base as we intensify efforts with our dealers to deliver higher levels of customer satisfaction and lower cost of ownership," he added.
"Ford Motor Company's commitment to the Middle East and Africa region is stronger than ever, with considerable investments already in process as we bring more products to customers through our One Ford global vehicle and technology portfolio, including 17 new or refreshed vehicles in the next 24 months such as Fusion, EcoSport, Lincoln MKC, Mustang and F150, to name but a few," said Kalyana Sivagnanam, Director, Ford Middle East & North Africa.