Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Qatar - Whirlpool ties up with Tadmur for home appliance distribution  Join our daily free Newsletter

MENAFN - The Peninsula - 30/01/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN - The Peninsula) Whirlpool, a global player in the home appliance industry, aims to achieve leadership position in Qatar's home appliance market in five years. The US headquartered company, on Tuesday, announced partnership with Tadmur Trading for distribution of its home appliance in Qatar.



Whirlpool, which is currently present in 170 countries, has charted a strategy to gradually expand its presence in Qatar by increasing its market share to 35 percent in five years.



"In one year we expect to achieve 10 percent market share in home appliance category," said Lorenzo Milani, general manager MEA (Middle East- Africa) region, Whirlpool.



"We expect to become either a number one or a number two player in next five years," he said



Qatar's home appliance is estimated to be around 220m and a company needs to acquire at least 35 percent market share to become market leader



"We are confident that the combination of our extensive infrastructure, unmatched logistics capabilities and the strength of our sales force will enable us to extend the current distribution network of Whirlpool Home Appliances Portfolio," said Raed Halawa, general manager, Tadmur Trading



Whirlpool in association with its exclusive distributer Tadmur Trading on Tuesday launched a full range of its home appliance. Whirlpool products include built in kitchen appliances, washing machines, dryers, refrigerators, freezers, ice makers, dishwashers, cookers, microwaves, air conditioners and water purifiers.



"The partnership equips Whirlpool with broader distribution of its products and services throughout Qatar by leveraging Tadmur Trading's supply chain expertise, extensive infrastructure and unique commitment to meet the ever changing needs of its customers," said Milani.



"The partnership with Tadmur Trading in Qatar will create a new set of opportunities to better serve our consumers, while providing easier access to our innovative home solutions; exploring the limits of technology and taking an innovative approach to bring to the market the most intuitive and intelligent appliances possible," he said


 


The Peninsula




  MENA News Headlines
 Aug 29 2015 - Abraaj exists Condor Travel stake to CarlyleMENAFN
(MENAFN) Dubai-based Abraaj Group has announced the signing of an agreement to exit its stake in Condor Travel to The Carlyle Group.The exit, through Abraaj's Latin American Fund, marks the first ...

 Aug 29 2015 - GCC construction contracts to drop to USD194b in 2015MENAFN
(MENAFN) Construction in the GCC will increase in value despite a slight dip in the overall contract awards this year caused in part by cheap oil, according to an industry expert.The man behind the ...

 Aug 29 2015 - Middle East business confidence continues to drop in Q2MENAFN
(MENAFN) Business confidence in the Middle East continued to fall in the second quarter of 2015, but not as quickly as it had in the first three months of the year, according to a new survey.The ...

 Aug 29 2015 - 9 hours battling death at sea off the Libyan coastThe Peninsula
(MENAFN - The Peninsula) Pakistani teenager Shefaz Hamza spent nine hours at sea clinging to the wreckage of a migrant boat that sank off Libya. By the time the coast guard arrived his mother and ...

 Aug 29 2015 - Qatar Exchange index jumps 3.08pcThe Peninsula
(MENAFN - The Peninsula) Qatar Exchange (QE) index finished in the green yesterday, after a sharp rise in all sectors. The market gained 3.08 percent or 337.84 points to reach 11,295.46. The market ...

 Aug 29 2015 - Arabs brace for weak oil for rest of 2015The Peninsula
(MENAFN - The Peninsula) A second oil price rout of 2015 has forced Arab Opec members to cut their price expectations for this year, showing they are prepared to tolerate cheaper crude for longer to ...

 Aug 29 2015 - Lebanon- Hezbollah, Christian allies boycott cabinet meetingThe Peninsula
(MENAFN - The Peninsula) The Lebanese Shia group Hezbollah and allied Christian politicians boycotted a cabinet meeting yesterday, a sign of rising political tensions that have paralysed Prime ...

 Aug 29 2015 - IS kills two generals in IraqThe Peninsula
(MENAFN - The Peninsula) suicide attack claimed by the Islamic State (IS) group killed two Iraqi generals yesterday in the key battleground province of Anbar, as the militants made gains in ...

 Aug 29 2015 - Iraq- At least 11 Daesh Militants Killed in AnbarThe Peninsula
(MENAFN - The Peninsula) 11 Daesh militants, some of them belonging to foreign nationalities, were killed in a pre-emptive attack against a hideout of the organization east of Ramadi city, in Anbar ...

 Aug 29 2015 - At least 78 dead in Libya refugee boat disasterThe Peninsula
(MENAFN - The Peninsula) At least 76 people have died after a ship carrying hundreds of migrants and refugees sank off the coast of Libya, the Libyan Red Crescent said Friday. The United Nations ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help