Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Qatar - Whirlpool ties up with Tadmur for home appliance distribution  Join our daily free Newsletter

MENAFN - The Peninsula - 30/01/2014
No. of Ratings : 0
Add to Mixx!

(MENAFN - The Peninsula) Whirlpool, a global player in the home appliance industry, aims to achieve leadership position in Qatar's home appliance market in five years. The US headquartered company, on Tuesday, announced partnership with Tadmur Trading for distribution of its home appliance in Qatar.

Whirlpool, which is currently present in 170 countries, has charted a strategy to gradually expand its presence in Qatar by increasing its market share to 35 percent in five years.

"In one year we expect to achieve 10 percent market share in home appliance category," said Lorenzo Milani, general manager MEA (Middle East- Africa) region, Whirlpool.

"We expect to become either a number one or a number two player in next five years," he said

Qatar's home appliance is estimated to be around 220m and a company needs to acquire at least 35 percent market share to become market leader

"We are confident that the combination of our extensive infrastructure, unmatched logistics capabilities and the strength of our sales force will enable us extend the current distribution network of Whirlpool Home Appliances Portfolio," said Raed Halawa, general manager, Tadmur Trading

Whirlpool in association with its exclusive distributer Tadmur Trading on Tuesday launched a full range of its home appliance. Whirlpool products include built in kitchen appliances, washing machines, dryers, refrigerators, freezers, ice makers, dishwashers, cookers, microwaves, air conditioners and water purifiers.

"The partnership equips Whirlpool with broader distribution of its products and services throughout Qatar by leveraging Tadmur Trading's supply chain expertise, extensive infrastructure and unique commitment to meet the ever changing needs of its customers," said Milani.

"The partnership with Tadmur Trading in Qatar will create a new set of opportunities to better serve our consumers, while providing easier access to our innovative home solutions; exploring the limits of technology and taking an innovative approach to bring to the market the most intuitive and intelligent appliances possible," he said


The Peninsula

  MENA News Headlines
 Nov 27 2015 - Qatar- Buoyed by strong buying, QSE snaps four days bearish spellGulf Times
(MENAFN - Gulf Times) Snapping four days of bearish spell, Qatar Stock Exchange gained a marginal 11 points, mainly on buying in the transport, realty and insurance stocks.Domestic institutions ...

 Nov 27 2015 - Saudi Aramco plans to invest more in Indonesian oil sectorGulf Times
(MENAFN - Gulf Times) Saudi Aramco is looking for further investment opportunities in Indonesia's downstream refining and petrochemicals industry, the company's CEO said yesterday, after initiating a ...

 Nov 27 2015 - Despite $500bn loss, Opec seen holding the line at Vienna meetGulf Times
(MENAFN - Gulf Times) It'll take more than $40 crude to make Opec change its mind, analysts said before the group's December 4 meeting in Vienna.In the year since the Organisation of Petroleum ...

 Nov 27 2015 - Qatar- WTCC season finale set to light up Losail circuitGulf Times
(MENAFN - Gulf Times) This time at the Losail International Circuit, the screeching wail of the MotoGP and the WSBK motorcycles will be replaced by the guttural exhaust note of the touring cars ...

 Nov 27 2015 - UK- Time to start bombing IS, Cameron tells lawmakersGulf Times
(MENAFN - Gulf Times) Prime Minister David Cameron told lawmakers yesterday it was time to join air strikes against Islamic State militants in Syria, saying Britain cannot "subcontract its security ...

 Nov 27 2015 - Blogger case still before Saudi courts: ministerGulf Times
(MENAFN - Gulf Times) The case of Saudi blogger Raif Badawi, whose flogging sentence created worldwide outrage, is still before the courts, Foreign Minister Adel al-Jubeir said on Thursday."The legal ...

 Nov 27 2015 - Palestinian hits Israeli soldiers with car in West Bank, shot deadGulf Times
(MENAFN - Gulf Times) A Palestinian rammed his car into Israeli soldiers at a bus station in the occupied West Bank Friday before being shot dead, police said. "A Palestinian car hit two Israelis ...

 Nov 27 2015 - Envoy meets head of Qatar-EU Friendship GroupGulf Times
(MENAFN - Gulf Times) Qatar's Ambassador to Belgium and head of Qatar's mission to the European Union, HE Sheikh Ali bin Jassim al-Thani, met at the European Parliament the head of the ...

 Nov 27 2015 - Qatar- Traffic diversion for 2 years in Al Rayyan areaGulf Times
(MENAFN - Gulf Times) A traffic diversion for almost two years will come into effect on Gharrafat Al Rayyan Street between Gharrafat Al Rayyan Roundabout and Qatar Foundation (Civil Defence) from ...

 Nov 27 2015 - KSA's Aramco plans to spend big-cash in IndonesiaMENAFN
(MENAFN) Saudi Aramco seeks further investment chances in Indonesia's downstream refining and petrochemicals industry, amid its recent USD5.5 billion development to enhance Indonesia's biggest ...





Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Economic Calendar
Financial Glossary

Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help