(MENAFN-Khaleej Times) The Roads and Transport Authority (RTA) has beefed up its customer service with improvements that conform with the ongoing expansion in mass transit means to meet the high demand for public transport in the emirate
A lecture on ‘the Future of Customers Service in the RTA’ was held in collaboration with IBM, one of the strategic partners of the RTA, to discuss these new services and features on the sidelines of the RTA Customer Week, which just ended at the Star Atrium of The Dubai Mall.
An initiative of the Customers Service Department, Corporate Administrative Support Services Sector, the lectures stressed the “customers do come first” policy, and the handling of customer requests in a highly professional manner to process them in the shortest time possible with high accuracy and transparency that ensures customer satisfaction.
Ahmed Hassan Mahboob, Director of Customers Service, said such an exercise lives up to one of the strategic goals of the RTA. He highlighted the RTA’s continuous endeavours to improve the level of service offering to bring it on par with world-class standards and in line with the Dubai Government trend to offer holistic 7-star services.
The lecture paid more attention towards various community segments to use e-services in keeping with the objectives and initiatives of the Dubai Smart Government aimed at boosting the profile of the emirate as a reputed urbanised cosmopolitan city.
Specialists from IBM and the RTA’s Customers Service Department highlighted several aspects, including knowing customers through identifying their needs, figuring out customers’ aspirations, taking the initiative of communicating with customers, furnishing customers with well-defined personalised services, and orienting services marketing towards customers.
Lily@khaleejtimes.com
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