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MENAFN - Arab News - 27/01/2014

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(MENAFN -Arab News) MOHAMED Yousuf Naghi Motors has announced an 18 percent rise in sales for BMW and MINI in 2013.

This result would help BMW Group keep their position as leaders in the premium segment.

Driven by high end models, the increase in sales maintained the Kingdom's position as the second largest market in the Middle East in volume.

With a total delivery of 4,228 vehicles in 2013, it comes as no surprise that the key driver of growth remains the BMW 7 Series accounting for a 9 percent increase with a total of 1,631 cars sold in 2013. Leading the Middle East in the luxury sedan segment, the 7 Series confirms its prime position in the Kingdom. Commenting on the outstanding sales performance, Stavros Paraskevaides, managing director of Mohamed Yousuf Naghi Motors (BMW Group), said: “A byword for luxury, elegance and innovation, the BMW 7 Series model has strengthened its leading position as the most dynamic and innovative luxury sedan in the premium automotive segment in the Saudi Arabian market. We are confident that the strong performance of our flagship model will continue through 2014.”

A core product in the BMW portfolio, and the global leader in the executive saloon segment, the BMW 5 Series was the second best-selling car with the delivery of 1,186 cars to customers.

This was an increase of 35 percent over 2012. Sales of the 5 Series were boosted by the introduction of a revised model late last year.

The success story of the BMW 3 Series continues — not only is it the world's best-selling premium car, but also a favourite in Saudi Arabia where sales increased 81 percent over the previous year.

Other BMW models that continue to be best-sellers in the Kingdom are the BMW 6 Series Gran Coupe and the BMW X6 Sports Activity Coup.

MINI also continued to be popular amongst buyers in Saudi Arabia.

Sales for 2013 increased by 15 percent with 125 vehicles delivered.

Mohammed Yousuf Naghi Motors expects the growth to continue into 2014 with the launch of the all-new MINI Hatch scheduled for arrival in the first quarter of 2014.


 






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