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MENAFN - Muscat Daily - 27/01/2014
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(MENAFN - Muscat Daily) Luxury automotive manufacturer Jaguar has announced it will once again play host to the Jaguar Style Stakes that will be the must-visit event at this year's Dubai World Cup. 


The Jaguar Style Stakes will take place at the world's richest horse race, held at the Meydan Racecourse March 29. As title sponsor of the Style Stakes for five years in a row, Jaguar's involvement has continued to grow beyond that of a typical sponsorship. Since the Jaguar Style Stakes was created by the brand in 2009, the event has become a high profile fashion affair in its own right that is synonymous with the Jaguar brand DNA.


The partnership between the Style Stakes and Jaguar is one which embodies luxury and style, giving Jaguar the ultimate platform to express its iconic design credentials. Speaking about the Jaguar Style Stakes, Hannah Naji, marketing director, Jaguar Land Rover MENA, said, ''Fashion has always been an integral part of why people love coming to the races, and we are proud to partner with one of the UAE's most respected and iconic sporting events for the fifth year in a row.


Jaguar is famous for its innovative automotive technology that combines exhilarating driving performance with award winning design and the Jaguar Style Stakes is the perfect platform to showcase these attributes.'' She said ''In the past few years, the Jaguar Style Stakes has gone from strength to strength to become a showcase for Dubai's best dressed and most creative fashionistas to demonstrate their fashion forward outfits on the Jaguar Style Stakes stage. We hope this year's Jaguar Style Stakes will be a memorable one for those competing and of course for the spectators.''


The Dubai World Cup has attracted worldwide acclaim, as its line-up of world-class racehorses, jockeys and owners compete for total prize money of USD27.25mn. With approximately 80,000 guests attending, it has become a social and fashion highlight of the Dubai calendar. Frank Gabriel Jr, CEO, Dubai Racing Club, the organiser of Dubai World Cup, said ''We are delighted to welcome Jaguar back for its fifth consecutive year as title sponsor of the Style Stakes competition. Plans both on and off the track are looking very exciting for this year's event, and it is a pleasure to see the caliber of the fashion focus grow each year with this partnership.''


A fresh panel of judges from the fashion and media industry will once again have the difficult task of selecting the best of Dubai's fashion elite to become this year's Jaguar Style Stakes winners, awarding accolades from Best Dressed Couple' to Best Hat'. Categories for 2014 include Best Dressed Lady' (winner and runner-up), Best Hat', Best Dressed Man', Best Dressed Couple' and Most Creative Hat'. The lucky Best Dressed Lady' will drive away a brand new Jaguar F-Type Convertible for a year and winners of the other categories will receive prizes from Jaguar and additional sponsors such as HTC, The Meydan Hotel, Bab Al Shams Desert Resort & Spa, Meydan Beach and Nstyle.


The winner of Most Elegant Lady', sponsored by Longines and selected by a team of style spotters as racing guests arrive on the day, will also be presented as part of the Jaguar Style Stakes programme. The Jaguar Style Stakes Arena will be located in the Apron Views area of Meydan Racecourse on March 29. The full Jaguar line-up will be on display at the Jaguar Style Stakes Arena including the new, dynamically capable and performance focused Jaguar F-TYPE Coup, alongside the Jaguar F-TYPE Convertible. The new flagship performance models adorned by the R' badge, the Jaguar XJR and Jaguar XFR-S, will also be on display boasting enhanced features, innovative technologies and new levels

 






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