Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Philip Chiang: Perfect recipe for culinary success  Join our daily free Newsletter

MENAFN - Arab News - 23/01/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN -Arab News) Philip Chiang, co-founder of P.F. Chang’s, was born in Shanghai and grew up in Tokyo before relocating to San Francisco

In the early 1960s, his mother opened “The Mandarin,” one of the first Chinese restaurants in the United States to serve Chinese food from regions other than Canton. The Mandarin became widely known for its high-end cuisine and eventually led to a second location in Beverly Hills.

After graduating with a B.F.A. at the Art Center College of Design, Chiang ran The Mandarin for several years before opening an offshoot concept called the Mandarette in West Hollywood.

As a smaller, less expensive caf, the restaurant served “grazing food” which became an immediate hit and attracted the attention of restaurateur Paul Fleming. After successfully opening Ruth’s Chris Steak House in Beverly Hills, Fleming was looking for a new opportunity

In 1992, Chiang agreed to consult on a Chinese restaurant in Scottsdale, Arizona, where Fleming had recently relocated. One year later, the first P.F. Chang’s China Bistro opened and today, there are over 200 locations worldwide.

In his current role, Chiang acts as a culinary consultant to ensure P.F. Chang’s remains true to the restaurant’s original vision of creating great craveable food that guests cannot get anywhere else. He also oversees new dish development and is responsible for the current menu

When Chiang is not consulting, he paints and pursues his love of the arts in Los Angeles. He also enjoys spending time with his daughter

On his recent visit to Jeddah to promote opening the first franchise in Saudi Arabia, we met with him to learn more about his personal life and his restaurant.

You studied art but you decided to invest your time, money and energy in food. Why is that

Because it doesn’t pay being an artist and its very difficult to make a good living off being an artist. I still paint though; I am a full-time painter. I don’t have a gallery and I paint in my loft in Los Angeles and I sell my work sometimes, but not through galleries.

Tell us about your art

My art is nature inspired; I like things very nature and simple. I use oil or acrylic on canvas. I am very lazy and I don’t have any website or a gallery to exhibit my work even though I used to paint

How did you create the first Chinese restaurant to reach across the world

It was actually the real founder, Paul Fleming, and he has asked me to help him open a restaurant in Arizona with my food. It just got bigger and bigger from there. My part was always being involved as the culinary consultant and I’m still a consultant, but I have become the culinary and cultural ambassador for the brand, especially for the international openings.

How did you learn about food

For the love of food, because my family always loved food where my father was a gourmet and my mother opened a restaurant and got into the business and it was only natural that I follow in their footsteps. It was in my blood I think

What brings you to Jeddah

I wanted to meet Saudi people who are our new guests and diners and I wanted to help promote opening the first P.F. Chang’s in Saudi Arabia.

Tell us about the Middle East market and how did it affect your business

It has been wonderful. We opened our first restaurant in Kuwait and it has been amazing and the response has been better that expected. It pushed us to want to expand more in the region until we reached Saudi Arabia and we are optimistic about it and hope it will be another success story

How did you first market for the restaurant when it first opened

It's funny that we didn’t even think about marketing and we depended on word of mouth at first. It was so popular and we were doing great. This was before the Internet. It spread like wild fire in Phoenix and Arizona alone. It grew so fast and it has continued growing

How often do you develop the menu

Well now that the concept is in place, we have chefs that work in our corporate office that develop new items on the menu. We have seasonal items always added on the menu for each region, so I set the foundation for the food and they follow it. The basic framework is set and I still advise them and I work with local food products in the States.

Do you use the recipes your mother used in her restaurant

Yes we do. That was the basis for when I started the business; it was her concept and her business and I just changed it to my nature. I changed the dishes and the recipes on the menu to my stye. San Francisco is very different from Los Angeles when it comes to lifestyle and culture so I had to adapt this to my living style in LA

You mother’s restaurant was fine dining and you wanted yours to be casual dining. Why is that

It’s my nature to be casual. She is from a different area and she is from an older generation. My generation prefers casual dining and likes to be in and out in a short time, where they dine out more frequently and spontaneously and casual dining work more with them and my nature.

What is your favorite Item on the menu

A lot, but I don’t have a favorite. The chicken lettuce wrap, Mongolian beef and Chang’s chicken are definitely some of my favorites

What is the next step for P.F. Chang’s

We are going to keep expanding and making more food to satisfy our diners like we always do.

Email: [email protected
/* (function(){try{var s,a,i,j,r,c,l,b=document.getElementsByTagName("script");l=b[b.length-1].previousSibling;a=l.getAttribute('data-cfemail');if(a){s='';r=parseInt(a.substr(0,2),16);for(j=2;a.length-j;j=2){c=parseInt(a.substr(j,2),16)^r;s=String.fromCharCode(c);}s=document.createTextNode(s);l.parentNode.replaceChild(s,l);}}catch(e){}})()
/* ]]> *


 


Arab News




  MENA News Headlines
 Dec 19 2014 - Iraq to defer war reparations to Kuwait for a year, says UNThe Peninsula
(MENAFN - The Peninsula)  Iraq can delay payment of a final $4.6bn in war reparations for its 1990 invasion of Kuwait because of the difficulties it faces in battling the Islamic State insurgency, ...

 Dec 19 2014 - Qatar- Leaders attend National Day paradeThe Peninsula
(MENAFN - The Peninsula)  Patriotic fervour was at its zenith as the Emir H H Sheikh Tamim bin Hamad Al Thani and the Father Emir H H Sheikh Hamad bin Khalifa Al Thani walked into the crowds and ...

 Dec 19 2014 - First Qatari reaches South Pole, hoists flag to mark National DayThe Peninsula
(MENAFN - The Peninsula)  Reach Out To Asia (ROTA) Ambassador Sheikh Mohammed bin Abdullah Al Thani became the first Qatari to reach the South Pole, where he hoisted a flag to commemorate National ...

 Dec 19 2014 - Kellogg outbids Abraaj for third time in race for Egypt's BiscoThe Peninsula
(MENAFN - The Peninsula)   Breakfast cereal maker Kellogg Co has again raised its bid for Egyptian snack maker Bisco Misr, outbidding private equity group Abraaj for the third time and snatching the ...

 Dec 19 2014 - Impossible for Saudi to reduce oil output: MinisterThe Peninsula
(MENAFN - The Peninsula)  Leading Opec producer Saudi Arabia said yesterday that competitive pressures prevent it from reducing output, and the kingdom can weather plunging oil prices.Oil Minister ...

 Dec 19 2014 - Qatar- Tower rents to face pressure on new supplyThe Peninsula
(MENAFN - The Peninsula)  Qatar's office and residential rental markets remained strong during the third quarter of 2014 (Q3, 14). Offices recorded high rates across locations, with robust demand at ...

 Dec 19 2014 - Oil resumes slide after brief rebound on short-coveringThe Peninsula
(MENAFN - The Peninsula)  Global crude prices fell again yesterday, a day after a short-covering rally, as traders placed new bets that the market would resume a six-month rout on worries about a ...

 Dec 19 2014 - Algeria, France to enhance security cooperationKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA))  Algerian Minister of Interior and Local Governments Tayeb Belaiz met his French counterpart Bernard Cazeneuve here on Thursday to discuss security ...

 Dec 19 2014 - Arab telecom. ministers wrap up 18th session in CairoKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA))  Arab Telecommunications and Information Council of Ministers on Thursday welcomed a request that the Algerian city of Constantine, 2015 Capital of Arab Culture, ...

 Dec 19 2014 - ISIL senior leadership killed in airstrikes - PentagonKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA))  The Pentagon revealed Thursday that "multiple senior and mid-level leaders" in ISIL have been killed by the US-led coalition's airstrikes since mid-November."We ...

more...


 






Google

Taqs

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help