Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Hermes designer Nichanian: A woman in a man’s world  Join our daily free Newsletter

MENAFN - Arab News - 23/01/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN -Arab News) FRENCHWOMAN Veronique Nichanian, the artistic director for Hermes, stands out in the fashion world as one of the only women to create men’s styles


That she has been doing it for 26 years is another rarity


“I always feel the same anxiety,” she admitted ahead of her catwalk show Saturday in Paris. “But the enthusiasm is always solid,” she told AFP with a smile


She says Hermes’s then boss Jean-Louis Dumas told her when he tapped her in 1988: “Manage this like your little enterprise. You have carte blanche.&rdquo


Nichanian was previously with Nino Cerruti, who had hired her straight out of design school


The diminutive designer says she had to “work harder” and “be determined” as a woman in a man’s world and was “pretty proud” of her longevity


“It was a pretty macho milieu and the men didn’t expect a woman to tell them what to do,” she recalls


Nichanian came into the work “by chance, at first. Then I discovered a rigour in men’s fashion, as a person who is not a fan of unnecessary details.&rdquo


The 50-something designer said she had wanted to work in fashion since she was an adolescent, noting that while her parents were not in the business they were “very elegant people.&rdquo


She described the “discreet chic” of her father of Armenian origin, and how her mother and grandmother had Hermes handbags and scarves


The elegant brunette with sparkling eyes said she draws inspiration from myriad sources — “in the street... in what I read... at shows.&rdquo


But with Hermes, whose sales of men’s ready-to-wear enjoyed double-digit growth last year, “it’s a continuing story.&rdquo


While there are not radical changes from one show to the next, “the wardrobe gets richer from collection to collection,” she says


“Some cuts don’t change at all, or only by millimeters.&rdquo


And since Hermes clothes tend to be pricy, men will not stop wearing them after the season is up, she said


“I’ve looked at collections from 20 years ago and a.m. ashamed of none of them... You could still wear them (today).&rdquo


When Nichanian, who rose to artistic director for all of Hermes’s menswear in 2008, starts work on a new collection, she first considers the colors and the fabrics


Because Hermes is a luxury house, “we can afford the most beautiful materials” whether from France, Italy or Japan, she said, describing her style as a blend of fabrics with attention to detail, as well as the line.


 


Arab News




  MENA News Headlines
 Apr 27 2015 - Omani Tourists Stranded In Nepal Foreign Ministry Forms Evacuation TeamMuscat Daily
(MENAFN - Muscat Daily) The Nepal Embassy in Muscat has said that five Omanis are stranded in Kathmandu which has been left devastated by the earthquake.Bharat Kumar Regmi, chargé d'affaires at the ...

 Apr 27 2015 - H E Rumhi To Open Comex TodayMuscat Daily
(MENAFN - Muscat Daily) The IT, Telecom and Technology Show (Comex 2015) will begin at the Oman International Exhibition Centre on Monday under the patronage of H E Dr Mohammad bin Hamad al Rumhi, ...

 Apr 27 2015 - Agreement On Direct Shipping Line Between Iran And Sohar SignedMuscat Daily
(MENAFN - Muscat Daily) A direct shipping line between Oman and Iran came to fruition with the signing of an agreement between the two countries on Saturday.The new route will be created between ...

 Apr 27 2015 - Eshtaghal EXPO employment fair open for 2 daysDaily News Egypt
(MENAFN - Daily News Egypt) The Eshtaghal EXPO kicked off Friday with the aim of breaking the barrier between youth and more than 25 companies."We are creating real work and training opportunities," ...

 Apr 27 2015 - $300m needed to complete Grand Egyptian Museum: Antiquities MinistryDaily News Egypt
(MENAFN - Daily News Egypt) The Ministry of Antiquities is working towards securing $300m to complete the Grand Egyptian Museum's construction, after costs rose from $800m to $1.1bn, Antiquities ...

 Apr 27 2015 - Housing ministry requests tightened measures to avoid construction violationsDaily News Egypt
(MENAFN - Daily News Egypt) Minister of Housing Mostafa Madbouly asked Minister of Local Development Adel Labib to tighten measures, place the necessary procedures and abide by the provisions of the ...

 Apr 27 2015 - Petroleum Ministry owes EGP 100bn to Finance MinistryDaily News Egypt
(MENAFN - Daily News Egypt) The Petroleum Ministry's crisis regarding its obligation to pay dues of foreign partners was aggravated recently, due to the petroleum sector paying support expenses from ...

 Apr 27 2015 - Surplus cement supply stabilises prices for 5th monthDaily News Egypt
(MENAFN - Daily News Egypt) Cement producers have decided to keep the prices of cement stable for the fifth consecutive month, Minister of Supply Khaled Hanafy announced Sunday.Medhat Stephanos, head ...

 Apr 27 2015 - Egypt- EGAS studies preparing Adabiya Port to receive 2nd gasification shipDaily News Egypt
(MENAFN - Daily News Egypt) The Egyptian Natural Gas Holding Company (EGAS) is looking into preparing Adabiya Port in Suez to be able to receive the second gasification ship, after being unable to ...

 Apr 27 2015 - Tourism minister, Egyptian ambassador discuss tourism relationsJordan News Agency
(MENAFN - Jordan News Agency) Minister of Tourism and Antiquities, Nayef Al Fayez, and Egyptian Ambassador to Jordan Khaled Tharwat, discussed ways to enhance relations in the tourism field.The ...

more...


 






Google

Arab Advisors_12th convergence conf

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help