Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Hermes designer Nichanian: A woman in a man’s world  Join our daily free Newsletter

MENAFN - Arab News - 23/01/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN -Arab News) FRENCHWOMAN Veronique Nichanian, the artistic director for Hermes, stands out in the fashion world as one of the only women to create men’s styles


That she has been doing it for 26 years is another rarity


“I always feel the same anxiety,” she admitted ahead of her catwalk show Saturday in Paris. “But the enthusiasm is always solid,” she told AFP with a smile


She says Hermes’s then boss Jean-Louis Dumas told her when he tapped her in 1988: “Manage this like your little enterprise. You have carte blanche.&rdquo


Nichanian was previously with Nino Cerruti, who had hired her straight out of design school


The diminutive designer says she had to “work harder” and “be determined” as a woman in a man’s world and was “pretty proud” of her longevity


“It was a pretty macho milieu and the men didn’t expect a woman to tell them what to do,” she recalls


Nichanian came into the work “by chance, at first. Then I discovered a rigour in men’s fashion, as a person who is not a fan of unnecessary details.&rdquo


The 50-something designer said she had wanted to work in fashion since she was an adolescent, noting that while her parents were not in the business they were “very elegant people.&rdquo


She described the “discreet chic” of her father of Armenian origin, and how her mother and grandmother had Hermes handbags and scarves


The elegant brunette with sparkling eyes said she draws inspiration from myriad sources — “in the street... in what I read... at shows.&rdquo


But with Hermes, whose sales of men’s ready-to-wear enjoyed double-digit growth last year, “it’s a continuing story.&rdquo


While there are not radical changes from one show to the next, “the wardrobe gets richer from collection to collection,” she says


“Some cuts don’t change at all, or only by millimeters.&rdquo


And since Hermes clothes tend to be pricy, men will not stop wearing them after the season is up, she said


“I’ve looked at collections from 20 years ago and a.m. ashamed of none of them... You could still wear them (today).&rdquo


When Nichanian, who rose to artistic director for all of Hermes’s menswear in 2008, starts work on a new collection, she first considers the colors and the fabrics


Because Hermes is a luxury house, “we can afford the most beautiful materials” whether from France, Italy or Japan, she said, describing her style as a blend of fabrics with attention to detail, as well as the line.


 


Arab News




  MENA News Headlines
 Dec 25 2014 - Iraqi Prime Minister Heads to TurkeyQatar News Agency
(MENAFN - QNA) Iraqi prime minister Haider Abadi began Thursday morning a two-day official visit to Turkey. During the visit, Abadi will hold talks with Turkish officials on means of developing ...

 Dec 25 2014 - Turkey Condemns Deadly Explosion in BaghdadQatar News Agency
(MENAFN - QNA) Turkey has condemned an explosion in the Iraqi capital Baghdad that killed around 50 people on Wednesday. "We strongly condemn this reprehensible attack that targeted Iraq's ...

 Dec 25 2014 - Abraaj, Kellogg bidding war continues for Egypt's Bisco MisrMENAFN
(MENAFN) The bidding war between UAE's Abraaj and Kellogg Co, the world's largest breakfast cereal maker, continues to intensify to acquire the USD144 million worth Egyptian snack maker Bisco Misr as ...

 Dec 25 2014 - Qatar's beIN to buy USD820m stake in Turkish TVMENAFN
(MENAFN) Qatar's beIN Media Group, which runs beIN Sports, announced it has agreed to pay USD820 million for the acquisition of 53 percent of Turkish pay-TV giant Digiturk, Arabian Business ...

 Dec 25 2014 - Arab region to invest USD356b on power projectsMENAFN
(MENAFN) According to a new study by Kuwaiti-based Arab fund for economic and social development (AFESD), Arab states will need to pay nearly USD356 billion in investments for the construction of ...

 Dec 25 2014 - Summary of Local News ReleasedWednesday - 1-Qatar News Agency
(MENAFN - QNA) - Trading volume of real estate last week December 14-17 was worth in excess of QR 567 million, the Real Estate Registration and Authentication Department at the Ministry of Justice ...

 Dec 25 2014 - Zionist soldiers gun down Hamas fighterArab News
(MENAFN - Arab News) GAZA CITY: Israel launched an airstrike in southern Gaza on Wednesday and killed a Hamas man.Palestinian medical sources said Tayseer Al-Ismary 33 was killed 'as a result of ...

 Dec 25 2014 - 'IS responsible for pilot's safety'Arab News
(MENAFN - Arab News) AMMAN: Islamic State fighters took a Jordanian pilot captive after his warplane came down in northeast Syria on Wednesday the first captive taken from the US-led coalition ...

 Dec 25 2014 - Iraq bomber kills 26 in attack on anti-terror groupArab News
(MENAFN - Arab News) BAGHDAD: A suicide bomber attacked Sunni anti-jihadi fighters south of Baghdad on Wednesday killing at least 26 people while a senior counter-terrorism officer was shot dead in ...

 Dec 25 2014 - Israeli land grab: 380 new settler homes approvedArab News
(MENAFN - Arab News) JERUSALEM: Israeli authorities gave final approval on Wednesday to the construction of 380 new settler homes in two areas of annexed east Jerusalem a local official said.Yosef ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help