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MENAFN Press - 22/01/2014
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(MENAFN Press) Member of the Al Futtaim group of companies, global furnishing retailer IKEA has launched its IKEA FAMILY customer loyalty program in the UAE. It is accompanied by the launch of the IKEA FAMILY range “ offering around 100 exciting new products in the areas of travel, safety & relaxation.

The completely free loyalty card is available for everyone at special self-serve kiosks within the IKEA stores at Dubai Festival City, Dubai and Yas Island, Abu Dhabi. The IKEA FAMILY program entitles card holders to great offers on the entire IKEA FAMILY range all through the year. Customers can also avail special offers at IKEA restaurant & Swedish Food Market as well as a free cup of tea or coffee from Sunday through Thursday, excluding public holidays. In addition, IKEA will continuously offer special extended services to FAMILY members like an incredible 60 days refund & exchange policy instead of the regular 30 days. As a FAMILYmember your children will also be able to enjoy an extended 90 minutes playtime at Smland children's area instead of the usual 60 minutes

John Kersten, Managing Director, IKEA-UAE, Qatar, Egypt and Oman said, "The IKEA FAMILY program is unique and different from many existing loyalty programs currently in the market. It is not based on a system that collects points to reward shoppers only once they have invested. It is a continuous process of giving back to our shoppers. This is the IKEA way of showing our customers that they are a part of our FAMILY.

The user friendly kiosks to sign up for the IKEA FAMILY program are located at the dedicated IKEA FAMILY department & checkout area. Once the initial registration is completed, the card will be issued immediately so members can start enjoying the program benefits instantly.

More information on the IKEA FAMILY program can be found online at www.IKEA.ae

IKEA UAE, a member of Al-Futtaim group of companies, offers an extensive range of home furnishing items of good design, value and functionality. IKEA stores in Dubai Festival City and Yas Island Abu Dhabi closely follows the popular self-serve, self-assembly concept which was conceived in Sweden over half a century ago which offers customers a complete family day out through its ability to cater to children's needs and offers a wide choice of refreshments at the IKEA restaurant. Toll free number for the world-famous brand is 800 4532 (800 IKEA). For more information visit www.IKEAuae.ae



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