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Research in UAE Reveals Emergence of new GenMobile Workforce  Join our daily free Newsletter

MENAFN Press - 22/01/2014
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(MENAFN Press) Aruba Networks (NASDAQ: ARUN) today asks businesses in United Arab Emirates (UAE) 'Are you ready for #GenMobile?' by launching a report that explores a new breed of employee that is changing the workplace as we know it

The report reveals characteristics of the newly dubbed #GenMobile, a group of employees defined by their preference for mobility both in terms of the devices they use and their approach to work. Rather than acting as an aide to the workday, #GenMobile are shaping their working lives around their mobile devices. With the ability to work effectively any time, any place and on any device, they expect employers to make the policy and structural changes necessary to enable their preferred form of working

Trends in UAE driving #GenMobile into the workforc

Mobile device ownership: Ownership of mobile products in UAE is the highest globally with 84% of respondents in UAE owning three or more connected devices and they also display the highest ownership of tablets in the survey (42%)

Wi-Fi matters: A very high three quarter (75%) of respondents in UAE prefer Wi-Fi at the expense of other connections (4G, 3G or wired), while 77% declare that their mobile devices help them to manage their lives

Money isn't everything: Nearly half (48%) of UAE respondents would prefer to work from home two to three days a week than receive a 10% higher salary and over one third (35%) would rather have their employer pay for the smartphone of their choice than a 5% higher salary

A new workday is emerging: Over four in ten (42%) believe they work most efficiently before 9am or after 6pm rather than traditional working hours

Work from home: 42% respondents in UAE say they work most efficiently from home as compared to an office, caf or other public spaces

All things connected: It's no surprise that a little under two thirds (63%) want their cars connected but it is interesting to see over one half (53%) want their clothes or shoes or kitchen appliances like cookers and fridges to be connected in the next five years

Tech at work is essential: A quarter (25%) would rather be able to bring their own device to work than have an office with a window, and over two thirds (67%) would rather their company paid for their choice of device than provided them with lunch

Remote working on the rise: Over half (51%) expect their number of remote work hours to increase in the next twelve months

The interesting findings above about the UAE market are part of a larger global survey of 5,000 respondents worldwide[1]. Download a copy of the full report here: http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pd

How to spot #GenMobil

The typical #GenMobile abides by the 'anywhere, anytime' principles of flexible working, where office hours are no longer constrained to the traditional workday, demand flexible work locations over higher salaries and request reliable internet, asking for Wi-Fi versus 4G, 3G or wired connections. The majority of #GenMobile[2] are in the early stages of their career, owns three or more connected devices, and feels most productive when working from home. #GenMobile are so attached to their mobile devices that they are 15 times more likely to give up coffee and seven times more likely to say goodbye to their televisions than their beloved smartphones

Aruba Networks believes that understanding and catering to #GenMobile's needs can be the key to a productive workforce, while also ensuring global companies are in a competitive position. For example #GenMobile are more likely than other groups to access mobile apps such as Facebook (17%) and Twitter (14%). But they are also 20% more likely to access and respond to work emails on their mobile device. For #GenMobile, mobile is second nature to both a work and personal life

However, there remains space for human interaction in the life of a #GenMobile. Nearly two thirds (63%) indicated that they still value the time when they can disconnect their devices, suggesting that companies must be able to provide effective downtime when it is needed

"We've seen flexible working, BYOD and always-on connectivity in UAE growing for some time, but this report shows that it's now become a way of life for those in the modern workforce," said Ammar Enaya, Regional Director at Aruba Networks Middle East & Turkey. "What this report suggests is that #GenMobile won't have patience with companies who do not accommodate their mobile lives. In order to attract and keep the best employees, businesses in UAE need to start looking for solutions to ensure levels of empowerment and productivity in this emerging working world. Ultimately, many will have to totally redefine traditional work environments.

Alongside the demand for increased mobility, the report calls for companies to take heed of #GenMobile associated technology requirements. For example, while the majority (70%) of the typical #GenMobile demands Wi-Fi or mobile broadband connectivity (12% more than average), operator-run technologies such as 3G and 4G are only preferred by 7% and 5% of respondents respectively

"Making the necessary workplace changes needs to be supplemented with solid technology choices; employers will only succeed in motivating #GenMobile workers if they have the security and connections available to facilitate this shift," added Enaya

Get ready for the 'Month of Mobility'

To accompany the #GenMobile report, Aruba has launched a virtual scavenger hunt for those IT managers at organisations that have initiated the steps to empower the emerging generation of mobile workers. During March 2014, which we appropriately label 'Month of Mobility', we will be publishing a #GenMobile assessment, a checklist of recommendations for all the mobility engineers and a variety of prizes. You can find more information at http://community.arubanetworks.com

Additional Resource

Report: Are you ready for #GenMobile?: http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pd

Aruba AirHeads Community: http://community.arubanetworks.com

Aruba Social Media Community: http://www.arubanetworks.com/company/socialmedia

About Aruba Networks, Inc.
Aruba Networks is a leading provider of next-generation network access solutions for the mobile enterprise. The company's Mobile Virtual Enterprise (MOVE) architecture unifies wired and wireless network infrastructures into one seamless access solution for corporate headquarters, mobile business professionals, remote workers and guests. This unified approach to access networks dramatically improves productivity and lowers capital and operational costs.Listed on the NASDAQ and Russell 2000 Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, and Asia Pacific regions. To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news updates follow Aruba on Twitter and Facebook.



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