Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Jotun showcases next generation heat reflective exterior paints at World Future Energy Summit 2014 in Abu Dhabi  Join our daily free Newsletter

MENAFN Press - 20/01/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) Jotun Paints, one of the world's leading producers and distributors of paints and coatings, is showcasing today (January 20, 2014) its next generation heat reflective exterior paints during their participation at this year's edition of the World Future Energy Summit (WFES 2014), the world's foremost event dedicated to advancing future energy, energy efficiency and clean technologies, which will be held from January 20 to January 22, 2014 at the Abu Dhabi National Exhibition Centre (ADNEC). The company has revealed that it is throwing the spotlight on 'Jotashield Extreme,' a 100 per cent pure acrylic formulation designed for durability in extremely harsh tropical climates. The new range, which is the result of the company's use of innovative and revolutionary pigment technology, has been developed to address key environmental concerns like rising energy costs, global warming and the need for effective heat management solutions. The Jotun exhibition stand is located in Hall 8 at ADNEC



According to Jotun senior executives, exterior walls in a hot and harsh climate like that of the Middle East region, heavily absorbs heat in the form of infrared rays from the sun, which leads to effects that include warmer interiors, higher cooling costs and faster paint deterioration. Looking to address these effects, Jotun has developed 'Jotashield Extreme,' which offers a revolutionary 2X heat reflective feature that can reflect up to twice the amount of heat away from your exterior walls as compared to other standard paints--resulting in a reduction in temperature level while increasing your comfort level and lowering cooling costs. More importantly, 'Jotashield Extreme, is a low-VOC environmentally green product that can also help in reducing Urban Heat Island (UHI) effect, a phenomenon where metropolitan areas become slightly warmer than its surrounding rural areas.



"We are looking forward to our participation at this year's edition of the World Future Energy Summit, where we are showcasing the latest in heat reflective exterior paints and the many benefits and advantages to be gained from using them," said Sherif A. Megeed, General Manager, Jotun Paints Abu Dhabi. "Taking part in the summit represents our commitment towards the environment and the move to achieve total sustainable development. In particular, we will be featuring 'Jotashield Extreme,' which offers superior colours with outstanding protection against the destructive effects of UV rays and heat from Infrared (IR) rays present in sunlight.



Recent studies conducted by Building System and Diagnostic Pte. Ltd., an independent research group, has shown that the energy saved in a building painted with 'Jotashield Extreme' is enough to power 1,380 (18 watt) energy saving lamps for one hour. Aside from this study, Jotun has also conducted various tests on aluminium and cement fibre boards; showing significant temperature differences as compared to using normal paints. 'Jotashield Extreme' has also been classified as non-hazardous and is 100 per cent free from heavy metals such as lead, mercury, chromium and cadmium. The product, which exceeds GS-11 standards for paint, is LEED compliant and meets the requirements set by Estidama



'Jotashield Extreme' is developed with an advanced formulation that forms an extra durable and water resistant paint surface, thereby resulting in low dirt pick-up and excellent resistance to alkali, algae and fungus. The paint also presents a unique 2x UV Protected Colours feature that offers the longest lasting and most fade resistant colours in the exterior paint category. Users are also given assurance and confidence with its offer of a 10-year performance guarantee and high anti-carbonation feature, which protects against chalking, flaking, peeling, etc.



Lastly, the company's participation at WFES 2014 will also allow them to share the achievements of its Abu Dhabi production facility. At present, the Abu Dhabi plant produces more than 25 million litres of paints annually and has managed to strengthen its sustainability efforts with the roll-out of its 'GreenSteps' initiative--a five-point goal program that leaves consumers with the security and confidence that Jotun products are better formulated and conform to world class green building standards. The five 'GreenSteps' include the move to reduce energy consumption; reduce carbon footprint; reduce waste; reduce the use of solvent which will help in reducing Volatile Organic Content (VOC) and reduce the use of hazardous materials



The company's move towards the environment and more sustainability has also landed the company in the current edition of the Sustainable Building Products Online Directory of Masdar, which can be found at www.thefuturebuild.com. Some of the country's major development projects that have utilized Jotun's eco-friendly products include Masdar, MIST 1A (Fenomastic Gold), Bateen Park (Jotashield Extreme), Bloom Gardens (Jotashield Extreme) and the Ritz Carlton (Jotashield Superdurable)


About Jotun
Founded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers, established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001: 2008, ISO 14001 & OHSAS 18001 certification. The company also has state of the art manufacturing facilities in Abu Dhabi, Dubai, Saudi Arabia, Oman and Egypt.Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes Decorative, Protective, Marine, Floor/Concrete Protection, Powder Coatings and Intumescent Coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.

 


MENAFN Press




  MENA News Headlines
 Dec 22 2014 - OPEC daily basket price Friday 19th DecemberEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM))  The price of OPEC's basket of twelve crudes stood at US$55.52 a barrel on Friday, compared with $56.30 the previous day, according to OPEC Secretariat ...

 Dec 22 2014 - World Islamic Travel Summit to debut in Abu DhabiEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM))  The World Islamic Travel Summit, WITS15, the largest showcase of Halal travel and tourism solutions, is to debut in Abu Dhabi next October.The pioneering ...

 Dec 22 2014 - DEWA sponsors first Emirati student to Lima Climate Change Conference in PeruEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM))  Bader Al Hammadi, an Emirati student and Carbon Ambassadors Programme member, has participated in the United Nations COP20 Climate Change conference in Lima, ...

 Dec 22 2014 - China tops Algeria's supplier list for second yearEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM))  China has emerged as Algeria's largest supplier in the first 11 months of 2014, figures from customs showed on Sunday.China topped the list of the largest ...

 Dec 22 2014 - EPAA: Tuesday is the deadline for delivery of dangerous predators in implementation of Sharjah Ruler's OrderEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM))  The Sharjah Environment and Protected Areas Authority, EPAA, has assigned tomorrow (Tuesday) as the deadline for the delivery of dangerous predatory animals in ...

 Dec 22 2014 - DP World and Al khaleej Sugar celebrate arrival of world's largest sugar carrierEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM))  Al Khaleej Sugar has celebrated the arrival of MV UBC OTTAWA , the world's largest sugar-carrying vessel, at DP World's flagship Jebel Ali Port.Arriving from ...

 Dec 22 2014 - RAK Ruler receives Eritrean AmbassadorEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM))   H.H. Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras al-Khaimah, on Monday received the Eritrean Ambassador to the UAE, Osman Mohammed ...

 Dec 22 2014 - UAE and Japan discuss security cooperationEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM))  Lieutenant-General Saif Abdullah Al Shafar, Under-Secretary of the Ministry of Interior, and Yoshihiko Kamo, Ambassador of Japan, have discussed ways of ...

 Dec 22 2014 - HCT Applied Media Students honoured at International Film FestivalsEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM))  Talented film and media students of the Higher Colleges of Technology's Applied Communications Faculty have been honoured by the HCT at a special ceremony for ...

 Dec 22 2014 - Etihad Airways' A380, B787 and new uniform launch campaign proves huge success on social mediaEmirates News Agency (WAM)
(MENAFN - Emirates News Agency (WAM))  Etihad Airways' social media campaign to launch its first Airbus A380 and Boeing 787 aircraft, along with its new cabin crew uniform, generated astounding ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help