Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Jotun showcases next generation heat reflective exterior paints at World Future Energy Summit 2014 in Abu Dhabi  Join our daily free Newsletter

MENAFN Press - 20/01/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) Jotun Paints, one of the world's leading producers and distributors of paints and coatings, is showcasing today (January 20, 2014) its next generation heat reflective exterior paints during their participation at this year's edition of the World Future Energy Summit (WFES 2014), the world's foremost event dedicated to advancing future energy, energy efficiency and clean technologies, which will be held from January 20 to January 22, 2014 at the Abu Dhabi National Exhibition Centre (ADNEC). The company has revealed that it is throwing the spotlight on 'Jotashield Extreme,' a 100 per cent pure acrylic formulation designed for durability in extremely harsh tropical climates. The new range, which is the result of the company's use of innovative and revolutionary pigment technology, has been developed to address key environmental concerns like rising energy costs, global warming and the need for effective heat management solutions. The Jotun exhibition stand is located in Hall 8 at ADNEC



According to Jotun senior executives, exterior walls in a hot and harsh climate like that of the Middle East region, heavily absorbs heat in the form of infrared rays from the sun, which leads to effects that include warmer interiors, higher cooling costs and faster paint deterioration. Looking to address these effects, Jotun has developed 'Jotashield Extreme,' which offers a revolutionary 2X heat reflective feature that can reflect up to twice the amount of heat away from your exterior walls as compared to other standard paints--resulting in a reduction in temperature level while increasing your comfort level and lowering cooling costs. More importantly, 'Jotashield Extreme, is a low-VOC environmentally green product that can also help in reducing Urban Heat Island (UHI) effect, a phenomenon where metropolitan areas become slightly warmer than its surrounding rural areas.



"We are looking forward to our participation at this year's edition of the World Future Energy Summit, where we are showcasing the latest in heat reflective exterior paints and the many benefits and advantages to be gained from using them," said Sherif A. Megeed, General Manager, Jotun Paints Abu Dhabi. "Taking part in the summit represents our commitment towards the environment and the move to achieve total sustainable development. In particular, we will be featuring 'Jotashield Extreme,' which offers superior colours with outstanding protection against the destructive effects of UV rays and heat from Infrared (IR) rays present in sunlight.



Recent studies conducted by Building System and Diagnostic Pte. Ltd., an independent research group, has shown that the energy saved in a building painted with 'Jotashield Extreme' is enough to power 1,380 (18 watt) energy saving lamps for one hour. Aside from this study, Jotun has also conducted various tests on aluminium and cement fibre boards; showing significant temperature differences as compared to using normal paints. 'Jotashield Extreme' has also been classified as non-hazardous and is 100 per cent free from heavy metals such as lead, mercury, chromium and cadmium. The product, which exceeds GS-11 standards for paint, is LEED compliant and meets the requirements set by Estidama



'Jotashield Extreme' is developed with an advanced formulation that forms an extra durable and water resistant paint surface, thereby resulting in low dirt pick-up and excellent resistance to alkali, algae and fungus. The paint also presents a unique 2x UV Protected Colours feature that offers the longest lasting and most fade resistant colours in the exterior paint category. Users are also given assurance and confidence with its offer of a 10-year performance guarantee and high anti-carbonation feature, which protects against chalking, flaking, peeling, etc.



Lastly, the company's participation at WFES 2014 will also allow them to share the achievements of its Abu Dhabi production facility. At present, the Abu Dhabi plant produces more than 25 million litres of paints annually and has managed to strengthen its sustainability efforts with the roll-out of its 'GreenSteps' initiative--a five-point goal program that leaves consumers with the security and confidence that Jotun products are better formulated and conform to world class green building standards. The five 'GreenSteps' include the move to reduce energy consumption; reduce carbon footprint; reduce waste; reduce the use of solvent which will help in reducing Volatile Organic Content (VOC) and reduce the use of hazardous materials



The company's move towards the environment and more sustainability has also landed the company in the current edition of the Sustainable Building Products Online Directory of Masdar, which can be found at www.thefuturebuild.com. Some of the country's major development projects that have utilized Jotun's eco-friendly products include Masdar, MIST 1A (Fenomastic Gold), Bateen Park (Jotashield Extreme), Bloom Gardens (Jotashield Extreme) and the Ritz Carlton (Jotashield Superdurable)


About Jotun
Founded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers, established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001: 2008, ISO 14001 & OHSAS 18001 certification. The company also has state of the art manufacturing facilities in Abu Dhabi, Dubai, Saudi Arabia, Oman and Egypt.Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes Decorative, Protective, Marine, Floor/Concrete Protection, Powder Coatings and Intumescent Coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.

 






  MENA News Headlines
 Jul 23 2014 - Majid Al Futtaim posts USD3.5b H1 revenuesMENAFN
(MENAFN) Dubai-based shopping mall developer Majid Al Futtaim (MAF) posted a 14 percent growth in the first-half revenues, citing growing earnings across its business units, Emirates 24/7 ...

 Jul 23 2014 - Bahrain's BCFC profit up 13 percent in H1MENAFN
(MENAFN) Bahrain Commercial Facilities Company (BCFC) saw a 13 percent rise in consolidated net profit at USD19.1 million in the first half of the current year compared to USD16.88 million in the ...

 Jul 23 2014 - Asian, Western firms to invest in UAE's oilfieldsMENAFN
(MENAFN) Asian and western firms plan to help operate the UAE's biggest oilfields after a deal with oil majors expired this year, according to Arabian Business.A final decision on the winning firms ...

 Jul 23 2014 - Dubai's Arenco awards Chinese firms two contractsMENAFN
(MENAFN) China State Construction Engineering Co (CSCEC), the Asian superpower's third largest construction firm, has been awarded two contracts from Dubai-based based developer Arenco Real Estate to ...

 Jul 23 2014 - Kuwait- All must work to encourage youth to be creative productive: AmirArab Times
(MENAFN - Arab Times) WAIT CITY July 21 (KUNA): His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah received Monday at Seif Palace the top ten winners of Al-Mubader Youth-Support and Small ...

 Jul 23 2014 - Female thief caught red-handed at Grand MosqueArab News
(MENAFN - Arab News) A female pickpocket was caught at the Grand Mosque in Makkah with more than SR100000 in cash gold mobile phones and women's bags an online paper reported.Field teams working with ...

 Jul 23 2014 - UAE's Just Falafel to expand in OmanMENAFN
(MENAFN) UAE-based food operator Just Falafel said it plans to expand in Oman in a deal to open 10 new outlets, according to Arabian Business.The new stores will be distributed in several places ...

 Jul 23 2014 - Africas oil amp gas sector continues to show substantial growth despite regulatory uncertaintyMENAFN Press
(MENAFN Press) JOHANNESBURG South-Africa July 23 2014/African Press Organization (APO)/ -- The challenges facing oil & gas companies operating in Africa continue to be diverse and numerous fuelled by ...

 Jul 23 2014 - Central African republic sanctions draw attention recomendationMENAFN Press
(MENAFN Press) NEW YORK July 23 2014/African Press Organization (APO)/ -- On 21 July 2014 the Security Council Committee established pursuant to resolution 2127 (2013) concerning the Central African ...

 Jul 23 2014 - Switzerland commits a further CHF 500000 to fight Ebola epidemic in West AfricaMENAFN Press
(MENAFN Press) BERN Switzerland July 23 2014/African Press Organization (APO)/ -- The SDC is allocating CHF 500000 to support Médecins Sans Frontières-Switzerland (MSF-Suisse) in its work to combat ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help