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MENAFN - Khaleej Times - 19/01/2014

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(MENAFN - Khaleej Times) Over 90 per cent of users carry out their property search online rather than in print, through a broker or from personal recommendation, a recent survey by the UAE's leading property portal, propertyfinder.ae, has found.

Asking which information sources property hunters would use, the poll results showed that close to 100 per cent of users start their real estate journeys on the web.

Michael Lahyani, CEO and Founder of propertyfinder.ae, feels that Internet penetration taking off in the UAE, coupled with a generation brought up online and familiar with the digitally connected lifestyle is encroaching on the doorstep of traditional classified advertising.

"Whilst buyers and renters still use real estate agents to complete a transaction, they're utilising online sources to conduct research and look for homes first. Guiding consumers through what in many cases will be the largest transaction of their lives, property portals such as propertyfinder.ae ensure that an extensive home search can be enjoyed without having to dart into open houses or drive around looking out for 'For Sale' or 'For Rent' signs," said Lahyani.

 






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