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MENAFN Press - 15/01/2014

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(MENAFN Press) A year after the debut of new international car brand Qoros and its first production car, the company will stage the world premiere of its second production model, the Qoros 3 Hatch, at the 84th Geneva International Motor Show on 4 March 2014.

The design and engineering of the compact (C-segment) Qoros 3 Hatch draws heavily on the brand's first model, the Qoros 3 Sedan. While it is similarly inspired by contemporary European automotive styling themes, it displays a subtle, youthful evolution of the distinctive signature Qoros design cues to inject greater sportiness to the car's appearance.

"The new Qoros 3 Hatch will appeal to the modern metropolitan always-connected customer who needs a little extra versatility provided by the hatchback body style," says Vice Chairman of Qoros, Volker Steinwascher. "It offers those with active outdoor lifestyles or young families extra practicality, combined with added coolness thanks to its more spirited, sporty look."

As well as rear lamp clusters and tailgate specific to the hatchback, the Qoros 3 Hatch features subtle visual changes at the front that differentiate it from the Sedan “ notably to the front grille, front bumper and front fog lights. These create a bolder 'face' and a more compact, dynamic, sporty appearance that will appeal to a new, more lifestyle-oriented group of customers.

Inside, key ergonomic features, refinement, understated quality and equipment are shared with its sedan compatriot, although new upholstery colour combinations and materials will provide a fresh, new ambience.

Each Qoros 3 Hatch will be fitted as standard with the brand's innovative eight-inch touchscreen infotainment system “ Qoros MMH„ (multimedia hub) “ which is operated via smartphone-type multi-gesture finger swipe inputs for minimal driver distraction. The hardware, software and graphics were designed and developed in-house by Qoros with the support of world-leading systems specialists.

As part of Qoros' strategic objective to be creative in meeting the lifestyle needs of the modern metropolitan 'always-connected' consumer, the majority of the line-up will feature QorosQloud„, which delivers a comprehensive suite of free-for-life services with 3G connectivity, including vehicle monitoring, social networking and enhanced navigation. It brings a new perspective to the way motorists interact with their vehicles, seamlessly integrating with other digital devices through a dedicated website and smartphone apps.

The Qoros 3 Hatch is based on the same innovative modular platform as the Sedan. However, the Hatch features new C-pillars, roof, rear side panels, and tailgate, plus a new rear roof cross-member to maintain the car's exceptional torsional rigidity. Built using the same high-strength steels and structural design that resulted in the Qoros 3 Sedan being ranked by Euro NCAP as the 'safest car' of 2013, the new Hatch has the same wheelbase, width and height, but the rear overhang and overall length are reduced by 177mm.

With a long wheelbase, short overhangs and a coup-like silhouette, the 4438mm- long new hatchback will deliver unusually generous interior space for a vehicle in the compact segment.

The Hatch also shares with the Sedan its highly-efficient 1.6-litre naturally-aspirated and turbocharged engines and six-speed manual and dual-clutch automatic transmissions.

The Qoros 3 Hatch will be manufactured in the brand's all-new, highly-efficient and environmentally-sustainable assembly plant in Changshu, China, on the same production line as the Qoros 3 Sedan.

The new range of Qoros models is being designed and engineered by an international team of experienced specialists and new, young automotive talent.


About the Qoros company
Qoros was founded in 2007 and is headquartered in China. Its international team of experienced automotive experts is leading the development of a range of vehicles with an independent identity and a high level of quality.The factory is in Changshu, a region of high importance for China's rapidly growing automobile industry, where its all-new, highly-efficient and environmentally-sustainable assembly facility is ramping up series production of the brand's first car, the Qoros 3 Sedan.In the growing Chinese automobile market, Qoros has an exceptional position, with a brand identity and product positioning that is clearly distinguishable from domestic car manufacturers and international joint ventures.Qoros made its international debut at the Geneva and Shanghai Motor Shows in March and April 2013 to great acclaim. In September, the Qoros 3 Sedan became the first developed in China to be awarded the maximum five-star rating in the Euro NCAP crash tests, achieving one of the highest scores ever in the programme's 16-year history. It was singled out by the organisation as the safest of all the cars it tested in 2013.Further information about the Qoros brand, the company and its products is available at http://www.qorosauto.com/en/media/download.

 






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