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MENAFN - Khaleej Times - 15/01/2014

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(MENAFN - Khaleej Times) International research consultancy YouGov released its 2013 BrandIndex annual buzz rankings across 14 countries on Tuesday.

YouGov's proprietary BrandIndex tool assesses the daily brand health of more than 500 brands across 20 sectors in the UAE. BrandIndex rankings are based on a brand's BrandIndex Buzz score, which measures the positive or negative trajectory of a brand by asking respondents specific questions related to brand awareness and perception.

High buzz scores indicate consumers have heard something positive about the brand by advertising, news or word of mouth in the past two weeks.

Emirates airline achieved a buzz score of 58.9, maintaining its first place ranking as the brand consumers in the UAE hear positively about most often. Google witnessed the greatest improvement in buzz score this year, gaining 17.9 points to reach second place in the overall Buzz rankings with a score of 58.6 points. In 2013 Samsung improved its buzz score by 10.9 points to secure third place with a Buzz score of 58.1 points. This year brands within the financial services sector dominated the Top BrandIndex Buzz Improvers list.

Ranking second in buzz improvement over the previous year, Visa witnessed an improvement of 12.7 points. MasterCard and Emirates NBD also made the Top-Ten buzz Score Improver List, jumping 10 and 9.9 points, respectively.

These brands were rated using YouGov BrandIndex's buzz score.

 






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