(MENAFN - Khaleej Times) The UAE-based company, which has propelled traditional Middle Eastern food to global recognition, has signed five new area franchise agreements with different partners in key locations including New York City, New Jersey, Kentucky and San Francisco in the US; and the Greater Toronto Area in Canada.
To support Just Falafel's dynamic growth in the world's largest consumer market, Jim Joy has been appointed as CEO of the newly-formed Just Green Restaurants, Just Falafel's exclusive developer for New York. Joy joins Just Green Restaurants from the Burger King Corporation, where he spent more than 30 years in a number of key roles.
Fadi Malas, Just Falafel's CEO, said: "Just Falafel has built a tremendous following and awareness based purely on our love for and innovation of a traditional Middle Eastern food that appeals to palates around the world. Just Falafel's expansion in North America follows our other international success story in the United Kingdom, where we opened our first restaurant earlier this year."
"Expanding in North America gives us the opportunity to capitalise on the growth of the world's largest consumer market. I am very pleased to be implementing our growth strategy in North America with Jim Joy at the helm."