Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Haier aims at increasing market presence with opening of flagship store in UAE  Join our daily free Newsletter

MENAFN Press - 06/01/2014
No. of Ratings : 0
Add to Mixx!



(MENAFN Press) Haier, one of the largest home appliances and consumer electronics brands, globally, and the world's no.1 brand in major appliances, opened today (January 6, 2014) their first brand showroom in Dubai. The opening is part of their continuing effort to increase and reinforce market presence in the UAE. The new showroom, which is the first of its kind in the Middle East region, was opened in partnership with Hafet Electrical LLC, the sole distributor for Haier home appliances in the country. The new showroom will showcase the company's diverse portfolio of products and will also feature different experience zones to provide its growing customer base the chance to touch, feel and interact with the products on display. Present during the opening ceremony were:

Ms. Zhang Yi, Commercial Counselor, Chinese Embassy in UAE
Mr. Liang Xiao- General Manager of Haier GCC
Mr. Mohamad Ashraf, Managing Director of Hafet. Electrical LLC
Mr. Charles Rebeiro, CEO of Hafet Electrical LLC
Mr. Abdul Jabbar Al Sayegh, Chairman of Al Sayegh Group.

Located on Tariq Bin Ziyad Street in Bur Dubai (near Al Maktoum Bridge, the newly opened concept store measures - 250 square meters and has been designed to showcase real life connectivity and design convergence. According to Haier senior executives, the opening of the first Haier brand shop is part of the company's continued commitment to make Haier products accessible while at the same time address the demand for its products. The new showroom is looking to target the country's low, mid and high income families and individuals. In fact, in celebration of the ongoing Dubai Shopping Festival (DSF), the UAE's largest annual shopping event, which started January 2, 2014 and will run until February 2, 2014 across Dubai, the new Haier store is offering a 25 per cent discount on all appliances available at the store during its first week of operations (January 06, 2014 to January 13, 2014).

"We are very happy with the opening of the new Haier showroom, which is part of our strategy to make our products more accessible and also to meet the growing demand of consumers for Haier products," said Liang Xiao, General Manager, Haier GCC. "Strategically located right in the heart of Dubai, we are confident that this showroom can address the overwhelming demand for Haier products. One of the key highlights of this new showroom is the different experience zones that we have placed around the showroom. These zones will offer consumers the opportunity to experience, interact and familiarize themselves with our latest innovative technologies before deciding on making a purchase."

Haier's newly opened brand showroom will feature the company's wide range of products like refrigerators & freezers, air conditioners, televisions, washing machines & dryers, dishwashers and more. A team of well-trained sales consultants will be available on-site to assist customers and ensure that consumers are well informed on the products and their unique features. A customer service desk will also be available for customers, to address post-sale concerns and handle the service of all Haier products.

"We congratulate Haier on the opening of its first brand showroom in the UAE, which reflects the strong partnership that Hafet Electrical has enjoyed with the company over the years. In fact, we share their vision of ensuring that UAE consumers have easy access to the latest technologies available today. Given the strategic location of the brand showroom and vast portfolio of products, we expect the new brand showroom to be the ideal go-to destination for consumers," concluded Charles Rebeiro, CEO, Hafet Electrical LLC.

The opening of the new showroom follows Haier's recent award of the Emirates Quality Mark, the Emirates Standardisation and Metrology Authority's (ESMA) mark of approval for products that meet standards set by the authority. The quality mark applies to Refrigerators, freezers, washing machine & dryers. Aside from the newly opened showroom, Haier branded products are also available at all major electronic power retailers, hypermarkets and dealers in UAE.


About Haier
Founded in Qingdao, Shandong province, China, in 1984 under the leadership of Mr. ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1 major home appliances brand in the world with 7.8% retail volume share in 2011 (Source: Euromonitor International Limited; retail volume sales in units based on 2011 data). Haier products are distributed in more than 165 countries and regions in North America, Europe, the Middle East, Asia and Africa. Haier has 61 trading companies, 29 manufacturing bases and 16 industrial parks with more than 80,000 employees worldwide. Global revenues amounted to 150.9 billion Yuan (23.3 billion) in 2011. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.Haier is the World #1 Brand of Major Home Appliances.The world leading business intelligence firm Euromonitor International has again ranked Haier as the number one brand of Major Appliances in the world with 6.1% retail volume market share in 2010. Haier extends its global brand market share by almost 20% from 2009. In 2011 the Haier brand had the world's largest market share in white goods, with 7.8 per cent.Browse, learn & compare on www.haier.com

 


MENAFN Press




  MENA News Headlines
 Sep 22 2014 - Drake &Scull wins USD133m contract in SaudiMENAFN
(MENAFN) Gulf Related, a real estate developer, announced awarding USD133.37 million construction project in Saudi Arabia to Drake & Scull Construction, Gulf News reported.The construction on the ...

 Sep 22 2014 - Mexico looks forward for better economic ties with Kuwait - FMKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Mexican Foreign Minister Jose Antonio Maade Kuribrena said Sunday he was looking forward for boosting economic relations with Kuwait."We have a lot of interest ...

 Sep 22 2014 - Kuwait- Oil prices will not return to previous levels, fair price ranges bet. USD 90-95 - ExpertKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) A Kuwaiti oil expert indicated Sunday that the prices of oil will not return to its previous levels as the fair price is to range between USD 90 and 95 per ...

 Sep 22 2014 - Egyptian military plane crashes, killing six personnelKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) An Egyptian military aircraft crashed in Fayoum governorate, south of Cairo, killing six personnel and injuring another, the army announced on Sunday.The accident ...

 Sep 22 2014 - U.S. not having difficulty getting countries to commit to campaign against ISIL - PowerKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The United States is not having problems getting countries to commit to the campaign against the Islamic State of Iraq and the Levant (ISIL), U.S. Ambassador to ...

 Sep 22 2014 - Kuwaiti parliamentary delegation concludes Nicaragua visitKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The Kuwaiti parliamentary delegation headed by Yaqoub Al-Sanea left Nicaragua after a four-day visit on Sunday.Kuwait's Ambassador to Mexico and non-resident ...

 Sep 22 2014 - Kuwait- His Highness Amir's representative, Ban discuss regional, int'l developmentsKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah's representative, His Highness Prime Minister Sheikh Jaber Mubarak Al-Hamad Al-Sabah met with UN ...

 Sep 22 2014 - Kuwait ranks 13th at ASIADKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Kuwait has obtained the 13th position in the list of medal winners in the competitions of the 17th Asian Games or ASIAD held in Incheon, South Korea.This came as ...

 Sep 22 2014 - Houthis control gov't, army headquarters, as Yemen's PM quitsKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Houthi militants on Saturday seized the headquarters of the Yemeni government, the Army General Command and the official TV building in the center of the capital ...

 Sep 22 2014 - Kuwait- Al-Harbi highlights importance of Health Ministry plan of actionKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Assistant Undersecretary for Technical Affairs in the Health Ministry Dr. Jamal Al-Harbi highlighted Sunday the important role undertaken by the ministries' ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help