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Pink Caravan calls upon Emirati and resident doctors in the UAE to give breast cancer awareness added reach  Join our daily free Newsletter

MENAFN Press - 06/01/2014
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(MENAFN Press) Pink Caravan “ the pan-UAE breast cancer awareness initiative by the Friends of Cancer Patients charitable society “ calls on Emirati and resident medical professionals to join its 2014 ride to increase medical and awareness outreach.

With February approaching, Pink Caravan's initial meetings have begun to fine tune preparations for its 2014 pan-UAE ride and is adopting a multi-pronged approach to attain its primary objective of increasing awareness, with a focus on people living in far-flung areas of the Emirates.
So far, Pink Caravan has covered a distance of over 900 kms and screened 22,877 women and men across the UAE.

Pink Caravan's next edition will see collaboration with international cancer organisations like the Union for International Cancer Control (UICC) and Susan Komen in the field of cancer advocacy and mitigation to be joined by celebrities to support the 11-day ride taking place across all 7 emirates of the UAE.

The 2014 horseback ride, scheduled to take place from February 15-25, will see Pink Caravan join forces with educational institutions as well as the public and private sector to achieve its objectives.

With mobile detection clinics in tow, Pink riders will be drawing attention to and highlighting the importance of self-examination and early detection as the best defence against breast cancer. While, the medical staff which makes the core of the campaign, will screen more than 500 patients every day during the 11-day ride.

An educational programme running parallel to the campaign will also address social stigmas and myths attached to one of the world's most common cancers, which experts assert, if detected early, can be easily cured.

Commenting on the forthcoming ride, Dr Sawsan Al Madhi, Secrety General for the Friends of Cancer Patients charitable society and Head of the Pink Caravan's Medical and Awareness Committee, said, "Three years and thousands of free screenings later, this ride, which started as a novel concept for breast cancer awareness, has proved its efficacy. Pink Caravan is a community initiative and its success has been based on the support and collaboration from our medical strategic partners; UAE Ministry of Health, Dubai Health Authority, Health Authority - Abu Dhabi and Sharjah Health Authority. The ride's 2014 edition is all set to go to the next level with the participation of leading international cancer organisations and globally-recognised public figures. Every year our team of 25 dedicated health care professionals including doctors and nurses, manage to screen 5,000 people in 11 days during the ride."

"We encourage Emirati doctors and medical professionals to participate in large numbers in the campaign. Local presence will reap dual dividends, and will give solid experience to the participating medical professionals. By way of a deeper connect that exists between compatriots, such participation will lead to many more citizens, especially those in the Emirates' far-flung areas, being covered by the initiative. "

Adding in her concluding remarks, Dr Al Madhi asserted: "With 95% of breast cancer cases curable upon early detection, we cannot afford to underplay the need for early testing. Our dedicated teams are resolved to fulfilling Pink Caravan's mission: to reach out, raise awareness, provide free screenings and become a model of spreading awareness about breast cancer."

Those who would like to volunteer themselves with the Pink Caravan 2014 ride can call 971- 65065547 or 971- 65065543 or e-mail awareness@pinkcaravan.ae.

About Pink Caravan
The Pink Caravan is a Pan UAE breast cancer awareness initiative launched in 2011 by Friends of Cancer Patients, a UAE charitable organisation, to commemorate the occasion of their 10th anniversary celebrations. The Pink Caravan functions under the umbrella of the "KASHF" program, which is an initiative to promote awareness of the importance of the early detection of cancer. KASHF also works towards providing information and guidance to facilitate the early detection of many types of cancer, i.e. breast cancer, cervical cancer, prostate, melanoma, and colon cancer. KASHF's first project is flagged through the Pink Caravan initiative which was especially designed to raise awareness around breast cancer and to encourage both women and men, residing within the United Arab Emirates, to perform self-examinations and go for regular meChdical check-ups.The initiative was launched under the patronage of HRH Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah and under the directives of HH Sheikha Jawaher Bint Mohammed Al-Qasimi, Wife of the Ruler of Sharjah, Founder and Royal Patron of the Friends of Cancer Patients charitable society (FoCP), Union for International Cancer Control (UICC) International Ambassador for Childhood Cancer, and UICC International Ambassador of the World Cancer Declaration. The Pink Caravan aims to raise awareness around breast cancer early detection and screening methods, lobby for the creation of the first UAE National Cancer Registry, and raise sufficient funds to purchase and operate a state of the art mobile mammography unit. The Pink Caravan ride takes place annually, focusing across all seven emirates of the UAE, including remote and outlying areas. Over 150 experienced equine riders join forces each year, garnering support across different sectors, bringing together schools, universities, corporations, Pink Caravan ambassadors and royalty. The funds raised during this awareness campaign will ensure the availability of the latest technology and highest quality in the early screening and detection of breast cancer, making services accessible to every woman and man in the UAE.A novel and unique initiative, the Pink Caravan has garnered widespread recognition locally, regionally, and internationally. To date the Pink Caravan Ride has travelled over 900 km across the seven emirates, with over 250 riders and 200 volunteers helping to ensure its success. Lectures and presentations were delivered at more than 100 schools and more than 250 mobile medical clinics offering early breast cancer detection examinations have been set up with more than 22,877 people, including over 5,450 men, being screened. Pink caravan had recruited ambassadors from different walks of life to lobby and advocate for its mission and primarily help raise the 15 million dirhams fund.In June 2012 Pink Caravan and University Hospital Sharjah signed an MOU marking the beginning of the 'Cancer Centre of Excellence' operated early 2013 in collaboration with the Institute Gustave-Roussy (IGR), the leading European oncology centre, which will be known throughout the Gulf as the flagship referral and treatment centre of all cancers with its first phase focused on breast cancer, which is considered a major milestone for The Pink Caravan.



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