(MENAFN - Khaleej Times) Landmark Hospitality, the hospitality and leisure arm of Landmark Group, on Sunday announced the signing of a franchise agreement between its food and beverage division Foodmark, and the Jamba Juice Company, a leading global health and active lifestyle brand, to launch Jamba Juice in the Middle East.
The exclusive franchise agreement will see Foodmark develop the brand in the Middle East, with an estimated 80 Jamba Juice stores planned for the region in the next ten years across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.
Jamba Juice will offer healthy food and beverage options with its first store set to open in Dubai this year.
Kieran Mallon, COO of Foodmark, said: "We are confident that this partnersh with a global leader in the health food and beverages sector will be well received in the region, where the soaring temperatures and humidity levels make it necessary for residents and visitors to keep hydrating themselves. Customers are becoming increasingly health conscious in their choice of food and drink, and Jamba Juice will offer beverage options that provide optimum levels of hydration and nutrients."
"We will leverage Jamba Juice's 24 years of experience and success in the US, Korea and the Philippines and our own regional experience in the F&B sector to bring to customers a truly differentiated product range. We are confident that our customers will be delighted with the high quality smoothies and other 'good for you' offerings," Mallon added.