Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Canon Middle East supports regional film industry with participation at Dubai International Film Festival  Join our daily free Newsletter

MENAFN Press - 05/01/2014

No. of Ratings : 0
Add to Mixx!


 


Canon logo
(MENAFN Press) Canon Middle East, a world leader in imaging solutions, continued its support of regional cinematography through its first participation at the 10th Dubai International Film Festival (DIFF), exhibiting innovative products at Dubai Film Market and sponsoring the How to Market Your Film - Producers: A Film Marketing Strategy session in support of budding filmmakers at the region's premier event celebrating excellence in cinema from around the world.

The film makers' networking session, requested by popular demand, was presented by Sarah Calderon, CEO of The Film Agency, and offered structured knowledge of film marketing while stressing the importance of the producer's role in marketing activities and engaging a film's core audience. Producers and film professionals benefited from hands-on advice for developing marketing plans and discovering the "4 Ps" of strategic planning including product, promotion, place and price. These were discussed in terms of the "business to business" tools versus the "business to consumer" tools available in the industry.

Providing business guidance is one aspect of Canon Middle East's "closer to customers" strategy to strengthen long-term relationships with filmmakers while engaging in corporate social responsibility. The initiative also falls under Canon Middle East's plan to enter new business domains in the region, such as professional cinematography and the pro-video business, while diversifying their portfolio.

Anurag Agrawal, Canon Middle East Managing Director, said: "We are delighted to be a part of DIFF for the first time, especially as we focus on developing our pro-video business. The festival presents an ideal platform to promote original films and for meeting the producers and filmmakers, our customers, to further understand how Canon can support their industry.

"There is an incredible pool of creative talent in the Middle East and as the filmmaking industry is still young, there is huge potential for growth with the right resources. At Canon we believe in paving the way for success through educational and technical support and are focusing on our professional cinematography business."

Canon exhibited at The Dubai Film Market (DFM) for the first time as part of the organisation's efforts to develop pro video business. Experts were on hand with Canon's latest cinematography innovations at the business hub of the festival, which runs parallel to DIFF, as the only platform in the Middle East dedicated to the development, production and distribution of Arab film.

Also participating at this year's DIFF was Canon's brand ambassador, Nayla Al Khaja, whose film "The Neighbour" won the Muhr Emirati Special Jury Award. Using the EOS-1D C, her crew was able to navigate tight spaces and shoot in low-light conditions for a touching story that stood out among an outstanding array of Emirati film submissions. Her next experiment with Canon technology will include the EOS C300 which is geared towards cinematic productions.

Other locally produced films include "Serenity Now," the first short sci-fi flick that was captured using a Canon EOS C500 for the filming. The shooting used a 20 person team made up of local talent to shoot the 15 minute short film over two days. "Serenity Now" is a thriller set in a digital world and Canon Middle East supplied the advanced technology needed to make the futuristic tale possible.


About Canon Middle East
Canon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Laser and Inkjet printers). Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE. Further information about Canon Middle East is available at: www.canon-me.com

 






  MENA News Headlines
Apr 23 2014Omantel launches service package for youth ,MENAFN
(MENAFN) Omantel announced launching 'Ozone' plan, a new package designed especially for the youth. This comes with the company"s constant efforts to enhance the communication needs of its customers, ...

Apr 23 2014Dh154 billion for Arabtec projects ,Khaleej Times
(MENAFN - Khaleej Times) Arabtec will spend dh140 billion on building one million low-cost houses in egypt and dh14 billion on five mixed-use residential projects in abu dhabi and dubai its chief ...

Apr 23 2014?Titli? makers excited about Cannes selection ,Khaleej Times
(MENAFN - Khaleej Times) The movie about the badlands of delhi?s dystopic underbelly will be in competition as part of the un certain regard section of the 67th cannes film gala to be held may ...

Apr 23 2014Saudi- Yaroub Bashraheel: In search of peace ... underwater ,Arab News
(MENAFN - Arab News) You've heard of diving snorkeling and other water activities but rarely has anyone heard of free-diving. it's a form of diving underwater without the aid of any breathing ...

Apr 23 2014Saudi- Schneider highlights intelligent health care solutions at forum ,Arab News
(MENAFN - Arab News) Schneider electric a global specialist in energy management is set to showcase its leadership in intelligent health care solutions at the second saudi forum for planning and ...

Apr 23 2014Saudi- Divorcees can seek housing ,Arab News
(MENAFN - Arab News) The kingdom will accept applications from saudi divorced women and widows for financial and housing support said justice minister muhammad al-issa.al-issa called on applicants ...

Apr 23 2014Saudi- New passport office opens at Red Sea Mall ,Arab News
(MENAFN - Arab News) The passport department has opened a new office for citizens and residents at the red sea mall.gen. abdul rahman bin abdullah al-tuwairki deputy director general of the ...

Apr 23 2014Kowait- Police deportation powers curbed ,Arab Times
(MENAFN - Arab Times) Kuwait city april 3 (afp): kuwaiti police will no longer be able to deport expatriates without interior ministry approval under new rules published thursday after officers ...

Apr 23 2014Kowait- Amiri Diwan urges all off tape case ,Arab Times
(MENAFN - Arab Times)  kuwait city april 9 (agencies): the amiri diwan has called on everybody to steer clear of the controversial tape issue and let the public prosecution take the necessary ...

Apr 23 2014Saudi Savola Group revenue up 43 pct in Q1 ,MENAFN
(MENAFN) Saudi Arabia's Savola Group registered a 43 percent increase in profits in the first quarter, well over expectations of analysts, Arabian Business reported. According to a statement to ...

Apr 23 2014Tamouh steps up activity on projects ,Khaleej Times
(MENAFN - Khaleej Times) Abu dhabi-based real-estate developer tamouh has scaled up construction activity on all of its announced reem island projects to meet the rising demand for prime spaces in ...

Apr 23 2014Dewa and GE explore collaboration opportunities ,Khaleej Times
(MENAFN - Khaleej Times) Saeed mohammed al tayer managing director and chief executive officer of the dubai electricity and water authority (dewa) recently received a ge delegation to explore ...

Apr 23 2014Sale of Gate Towers penthouses launched ,Khaleej Times
(MENAFN - Khaleej Times) Aldar properties has launched the sale of 21 exclusive duplex penthouse apartments at gate towers the penthouse collection in shams abu dhabi on al reem island. one of ...

Apr 23 2014ADCB profit grows 26% in first quarter ,Khaleej Times
(MENAFN - Khaleej Times) Abu dhabi commercial bank?s profit grew 26 per cent in the first quarter of the year to dh1. however net profit rose 22 per cent year-on-year. non-interest income was 24 ...

Apr 23 2014'Piles and piles' of bodies in S. Sudan ,Arab News
(MENAFN - Arab News) Nairobi: gunmen who targeted both children and the elderly left 'piles and piles" of bodies — many of those in a mosque — in a provincial capital in south sudan the un's top ...

Apr 23 2014Local international companies come out in force ,Khaleej Times
(MENAFN - Khaleej Times) Cityscape abu dhabi has started showing stronger interest from property developers who have showcased their upcoming projects. the three-day realty show was opened by ...

Apr 23 2014Here?s your chance to share screen space with SRK ,Khaleej Times
(MENAFN - Khaleej Times) Groupon india has joined hands with srk?s red chillies entertainment to give fans a chance to feature with the superstar in his upcoming film ?happy new year?. if you ...

Apr 23 2014Saudi- Noha Al-Sharif — an expert in Islamic sculpture ,Arab News
(MENAFN - Arab News) Saudi sculptress noha al-sharif is known for her islamic inspired sculptures that reflect both religion and lifestyle. the concept of modern art attracted her to this medium ...

Apr 23 2014ADCB NIC in Dh950 million deal ,Khaleej Times
(MENAFN - Khaleej Times) Abu dhabi commercial bank or adcb this week inked a dh950 million term facility to provide national investment corporation or nic the developer of the breakwater area in ...

Apr 23 2014Gitex Shopper Spring 2014 to open doors today ,Khaleej Times
(MENAFN - Khaleej Times) Gitex shopper spring 2014 is set to open doors today with best bargains on latest tech products along with millions of dirhams worth of prizes during the four-day ...

more...


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country
Marketwatch News
UPI News
Comtex News

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help