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MENAFN Press - 29/12/2013

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(MENAFN Press) The second production model from new international car brand, Qoros, will be revealed at the 84th Geneva Motor Show in March 2014.

The first view of the new model in the Qoros line-up reveals that it will retain the elegant design introduced on the brand's debut model, the Qoros 3 Sedan, while also introducing distinctive features such as a subtly evolved treatment of the front grille and unique rear LED lamp clusters.

The debutant echoes the high specification and European quality standards of the Qoros 3 Sedan, and is designed to appeal to the young, modern, 'always connected' metropolitan customer, with state-of-the-art features including the innovative QorosQloud infotainment system accessed via an eight-inch touchscreen.

True to Qoros' commitment to introduce a new model every six-to-twelve months, its second model will go on sale in China in 2014, hot on the heels of the market launch in China last month of the brand's first production model, the Qoros 3 Sedan. The rapid sequence of model introductions is possible thanks to an innovative modular platform and flexible product development processes, led by experienced European senior engineers and supported by globally renowned engineering and systems partners.

The second member of the Qoros family is based on the same modular platform as the Qoros 3 Sedan, which made its world premiere at the 2013 Geneva and Shanghai Motor Shows to widespread acclaim. It has been praised for its elegant design, refined driving experience, and European standards of quality. In September, it became the first car developed in China to be awarded five stars in Euro NCAP crash tests, and also earned the highest score so far in the organization's 2013 assessment program. Qoros plans to expand its line-up steadily over the next few years with the ultimate aim of offering a comprehensive range across of models in all major vehicle segments.


About the Qoros company
Qoros was founded in 2007 and is headquartered in China. Its international team of experienced automotive experts is leading the development of a range of vehicles with an independent identity and a high level of quality.The factory is in Changshu, a region of high importance for China's rapidly growing automobile industry, where its all-new, highly-efficient and environmentally-sustainable assembly facility is ramping up series production of the brand's first car, the Qoros 3 Sedan.In the growing Chinese automobile market, Qoros has an exceptional position, with a brand identity and product positioning that is clearly distinguishable from domestic car manufacturers and international joint ventures.The Qoros 3 Sedan made its international debut at the Geneva and Shanghai Motor Shows in March and April 2013 to great acclaim. In September, the car became the first developed in China to be awarded the maximum five-star rating in the Euro NCAP crash tests, and achieved one of the highest scores ever in the programme's 16-year history. Prices and specifications for the Qoros 3 Sedan were announced at last month's Guangzhou Auto Show.Further information about the Qoros brand, the company and its products is available at http://www.qorosauto.com/en/media/download.

 






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