(MENAFN - Arab News) Al-Esayi Household Appliances (AHA), exclusive distributor of Moulinex, Tefal and Rowenta - SEB Group products - in Saudi Arabia, has opened its new showroom on Madinah Road in Jeddah, in the presence of the AHA group's management, employees, guests and the media.
The launch of the newly designed showroom is in accordance with Al-Esayi's strategy to expand its outlets all over Saudi Arabia.
The event began with the formal ribbon cutting ceremony presided over by Mohammed Kanawati, executive director of AHA, followed by a keynote speech.
To mark its new showroom inauguration, AHA announced discounts on all products purchased on that same evening.
"The design of the showroom has been crafted rightfully to reflect the specifications and characteristics of the products," he added.
"Moreover, the display of the products reflects an easy accessible layout, enabling customers to view them and make their choices," he said.
Kanawati said the new showroom has a strategic location in Jeddah.
"It enables our customers to explore and shop for Al-Esayi products easily. Further, the showroom is also designed in a very user-friendly manner."
AHA claims to has a massive sales and service infrastructure in the Kingdom, with offices and distribution warehouses located in major and minor cities across the Kingdom.
AHA currently has two showrooms in Jeddah, one at Al-Bawadi and the other in downtown Balad.
The new Madinah Road showroom is the group's third household appliances outlet in Jeddah.