Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Jotun adding color to Saudis' career drive  Join our daily free Newsletter

MENAFN - Arab News - 24/12/2013
No. of Ratings : 0
Add to Mixx!



(MENAFN - Arab News) The organized Saudi corporate sector has remained unaffected by the strict enforcement of new labor laws. This is particularly so because leading international companies in the Kingdom, by and large, adhere to local laws. The implementation of the Nitaqat system in particular has hardly impacted them adversely.
One such international company is Jotun, which has consistently and strongly pursued its commitment to Saudization like some other major business entities.
In fact, "the new labor laws have not affected us because as an international company we abide by local laws at all of our operational locations," David Wright, MD, Jotun Saudia Company Ltd, told Arab News in an exclusive interview.
The company is an offshoot of the Norwegian giant Jotun Paints.
"We are very careful to protect and preserve our position and standing in the Kingdom and our Saudization rate is now approaching 40 percent," he said.
"Our commitment to Saudization is very strong. We offer good opportunities for Saudi nationals and invest a lot of time in training and preparing new employees to work within the Jotun environment," he said.
When asked for the estimated size of the Saudi paint market, Wright said: "A report last week indicated that the Middle East is one of the fastest growing paint markets in the world with an annual growth rate of around five to 10 percent. This is very positive considering the economy that is increasingly becoming global. The report estimates that the GCC market will reach 3 billion by 2017, with Saudi Arabia accounting for 50 percent of it."
Wright said Jotun considered its corporate responsibility (CR) very seriously and it is implemented in a number of ways.
"Jotun pledges to conduct business in an ethical manner and accordingly we have signed up to the Transparency International Norge/Norway agreement and UN Global Compact. We support both these organizations proactively in the areas of human rights, labor, environment and anti-corruption."
Jotun has also moved CR up the agenda, Wright said, adding: "Our expectations regarding CR are linked to the corporate core values of loyalty, care, respect and boldness, which run strongly through our organization. Because of this we do a lot of work in the community. For example, as part of Jotun's global initiative to bring color into children's lives, we recently painted the entire premises of the Hope Center for Exceptional Needs Children in Jeddah - Saudi Arabia's first and only multi-lingual center for disabled children licensed by the Ministry of Social Affairs."
The Hope Center's buildings were painted in colors, especially chosen from the Jotashield Extreme color range. The application of the new coat of paint adds beauty to the center's appearance, and the "unique Jotun technology" will reduce temperatures at the center.
Along with its 2x Heat Reflective feature, Jotashield Extreme is guaranteed to provide 10-year protection against the toughest climate conditions, while other features of Jotashield Extreme include 2x UV protected colors, low dirt pickup, anti-carbonation and sustainability.
"As well as the Hope Center initiative, we are currently working with orphanages in Makkah. Jotun is always looking for great opportunities where we can give back to the community in Saudi Arabia," Wright added.
Jotun Green Steps is an initiative launched globally by Jotun to strengthen its environmental policies. The objective is to develop environmental initiatives related to its business.
"We have a number of approaches to this. One area is to remove hazardous chemicals from our paints. Many years ago, things like lead were removed from paint but it is an ongoing process and two years ago Jotun stopped selling paint containing coal tar due to the potential hazard to health of polycyclic aromatic hydrocarbons contained in the raw material," he said.
"We are currently phasing out chromate pigments due to the risks to workers during the manufacture of these pigments and we will continue to work to reduce the impact of our products on health. Also, as part of Jotun Green Steps, we have more efficient coatings, such as Jotashield Extreme, designed to lower the temperature inside buildings, reducing electricity consumption. We also have low emission products that reduce the release of harmful greenhouse gases to the atmosphere," Wright added.
In the marine coatings market where Jotun claims to be the number one global supplier, "we have an amazing initiative called SPC where we use ship speed calculations to enable vessels to operate at optimal efficiency when using the Jotun coating system."
Within the scope of Jotun Green Steps, Wright said: "We recycle and reuse all our factory wastewater and air conditioner condensate; we don't use electric light, instead we use solar tubes to light our factories by sunlight.
All these work toward reducing energy consumption and the carbon footprint of Jotun in Saudi Arabia."
About its latest product, he said, a lot of work went into the Lady Design before its launch in Saudi Arabia, including extensive market research with focus groups and customers to find out what people really wanted. The information was then reviewed in consultation with Mona Hussein, well-known interior designer who helped us to develop Jotun Lady Design. The ideas that came from the customers were then turned into the concepts, which were launched earlier this year, Wright said.
Many commercial premises in Jeddah have their exteriors finished in white paint, but now metallic tiles are all the rage.
Asked how Jotun's sales of exterior paint finishes have been affected by this new trend, he said: "In fact, this trend has actually worked to our advantage. Jotun not only manufactures paint; we also manufacture powder coatings and the exterior metallic tiles are quite often coated with these products."
Wright said: "We take recruitment and people's development very seriously and Jotun has an amazing worldwide academy to make full use of Saudis to improve everyone's hard and soft skills."
He added: "Our values of loyalty, care, respect and boldness are what Jotun is built on."

 


Arab News




  MENA News Headlines
 Jun 30 2015 - Major Movers: Capital Lease Aviation Mountfield Group Motive TV San Leon Energy Wim SinclairProactiveInvestors - UK
(MENAFN - ProactiveInvestors)Below are some of the main news-driven share price changes at 10.30am. RISERS Capital Lease Aviation (LON:CLA) up 12.4%. The commercial passenger aircraft leasing company ...

 Jun 30 2015 - UPDATE - Northcote Energy starts new well at Shoats CreekProactiveInvestors - UK
(MENAFN - ProactiveInvestors)-ADDS DETAIL FROM FINANCIAL RESULTS STATEMENT- Northcote Energy (LON:NCT) has begun drilling operations on a new well at the Shoats Creek property in Louisiana. The ...

 Jun 30 2015 - Obtala puts a little more meat on the bones of divestment planProactiveInvestors - UK
(MENAFN - ProactiveInvestors)Obtala Resources (LON:OBT) said its strategy for 2015 will revolve around spinning out the timber business from the farming and retail businesses in order to realise more ...

 Jun 30 2015 - SolGold sees consistent copper shows in latest hole at CascabelProactiveInvestors - UK
(MENAFN - ProactiveInvestors)SolGold's (LON:SOLG) final assays from the eleventh hole at Cascabel showed copper indications continued over the final 600m. A bulk interval of 636m at 0.58% copper and ...

 Jun 30 2015 - Jubilee pays second tranche for DCMProactiveInvestors - UK
(MENAFN - ProactiveInvestors)Jubilee Platinum (LON:JLP) said it had handed over the second of three share-based payments for the DCM project in South Africa for £207000 as it revealed it has received ...

 Jun 30 2015 - Madagascar Oil poised for catalysts as Tsimiroro advancesProactiveInvestors - UK
(MENAFN - ProactiveInvestors)It is very rare for a company as small as Madagascar Oil (LON:MOIL) to have a resource as large as Tsimiroro so says recently appointed chief executive Robert Estill. ...

 Jun 30 2015 - Sula expects gold trench results within three weeksProactiveInvestors - UK
(MENAFN - ProactiveInvestors)Sula Iron & Gold (LON:SULA) expects to report recent gold programme results from its Ferensola project in Sierra Leone in coming weeks as discussions continue it said ...

 Jun 30 2015 - Dubai plans to build 3 D printed office buildingArab News
(MENAFN - Arab News) DUBAI United Arab Emirates: Fast-growing Dubai where something new is always being added to the skyline may have found a way to make construction move even faster. The Gulf ...

 Jun 30 2015 - Top Philippine police chief 10 others ordered dismissed over contractArab News
(MENAFN - Arab News) MANILA Philippines: The Philippines' anti-graft prosecutor on Tuesday ordered the national police chief and 10 other officers dismissed from the service for approving a contract ...

 Jun 30 2015 - Al Omaniya to acquire United FinanceMENAFN
(MENAFN) Al Omaniya is set to submit a full acquisition offer for Oman's United Finance, a deal which UF's board has been considering for a while, Reuters reported.Last month, United Finance asked ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help