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MENAFN - Khaleej Times - 22/12/2013

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(MENAFN - Khaleej Times) For the second consecutive year, Memac Ogilvy Public Relations shined at Middle East PR Association, or Mepra, awards ceremony - the leading public relations industry awards programme in the Middle East.

The night's final earnings included three prestigious awards: the Highly Commended award for Best practice in Healthcare and Service won by Pfizer-Hidden Faces of Diabetes Awareness Campaign in Algeria, the Best Use of Social Media/Digital PR and Overall Campaign of the Year won by the Sprite Min Al Akher campaign created by Dubai office.

The Dubai Sprite Min Al Akher Campaign for Coca-Cola created a series of comic mini webisodes, each around five minutes that took a refreshingly honest spin on life with bold views of Saudi's social struggles.

The campaign was leveraged on Facebook, YouTube, and Twitter accounts.

The campaign used the online stratosphere (Sprite and sa7i.com) as it offers limited filtering, facilitates freedom of expression providing consumers with the opportunity to be heard.

While the "no sugar coating policy" evoked a lot of criticism, Sprite remained true to its brand personality, meeting resistance with persistence.

Within eight weeks, haters turned into loyal followers and the campaign reached epic proportions winning two prestigious awards in Mepra.

"The Hidden Faces of Diabetes" was an awareness campaign created for Pfizer by Memac Ogilvy Algeria. An interactive two-day event was organised to make people experience the daily life of a diabetic patient.

As a result, 13 per cent of attendees subscribed to the Algiers Association of Diabetics while 65 per cent confirmed their appointment with the specialised doctors. The campaign aimed at raising awareness on the complications of diabetes won the Highly Commended Award for Best practice in Healthcare and Service.

Edmond Moutran, chairman and chief excutive officer of Memac Ogilvy Middle East and North Africa, voiced his pride towards the teams who achieved great results: "It makes me feel so gratified to see the efforts of our hard work recognised. Creativity is the core element of our business and these awards are testament to the efforts and dedication that we invest in each campaign we develop. Grabbing three awards by our largest office and our smallest one is a benchmark for next year's ceremony where we aim to maintain our success and win bigger in Mepra."

Saada Hammad, Regional PR director of Memac Ogilvy PR Mena, said: "Bringing home again the award of Best Use in social Media/Digital PR is an excellent proof of our persistence to develop award winning campaigns that answer our clients' expectations."

"However, winning the Overall Campaign of the Year - a category you cannot choose to enter and offered to one campaign that stands out above all others - is a significant milestone especially that the jury's decision was unanimous," he added.

Memac Ogilvy PR is a part of Memac Ogilvy group established in Bahrain in 1984. Since then, it has grown from one person to more than 60, and expanded to include 16 offices across the region.


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