Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Saudi women strive to overcome obstacles as PR professionals  Join our daily free Newsletter

MENAFN - Arab News - 22/12/2013
No. of Ratings : 0
Add to Mixx!

(MENAFN - Arab News) As Saudi women strive to excel in the field of public relations/communications, society's norms and traditions put obstacles in their way.
Many Saudi women entered the field driven by the successful experiences of professional women in the PR field recently. However, most haven't ventured into the private sector yet as they prefer to work with government and charity organizations.
Media and PR specialists see a need in developing the PR field in government organizations, particularly women sections. Dr. Hamad Al-Mousa, a media professor and head of the Department of Higher Education and Scientific Research at Imam Mohammad bin Saud Islamic University, said PR departments do not follow a clear plan.
"Many establishments don't even allocate a budget for the PR department," he said.
Some see traditional work approach as an added difficulty for women as employers adhere to gender-based division of work.
Dr. Mohammad Al-Hizan, president of the Saudi Association for Public Relations and Advertisements, says female government PR departments are marginalized. "Employers ask women to deal with hospitality and meeting hall arrangements," Al-Hizan said. "The real PR tasks are assigned to other departments."
Al-Mousa said that lack of media exposure among women decreases the efficiency of PR work. "Most PR women avoid media despite its vital need in their work. Media skills are diminished as a result," he said.
Only 10 percent of Saudi women working in PR utilize modern technology, such as social media websites, to communicate with their target audience. The remaining 90 percent of the female administrations use traditional communication means, such as faxes and telephones."
Salma Al-Motairi, a lecturer in the Media Department at King Saud University in Riyadh, criticized the lack of modern technology use in PR departments during the First Workshop for PR Officials held at the Riyadh Chamber of Commerce and Industry recently.
Rania Al-Sharif, a Saudi academic specializing in information management, said: "The technology revolution advanced services in all sectors, particularly communications and PR departments, and women and their employers should have adopted it to their benefit."
Al-Sharif said departments that allocated pages for social media networks in Saudi Arabia have not achieved the desired goals, because they were not inviting. "They are pages only used for answering questions, just like Twitter accounts for some Saudi universities," she said.
While social media is developing as a tool for PR in Saudi organizations, the new field has a potential of becoming a women's field of choice as it requires less media exposure.


Arab News

  MENA News Headlines
 Oct 3 2015 - UAE-Saving on gold Be patientKhaleej Times
(MENAFN - Khaleej Times) Gold jewellery sales have yet to pick up momentum despite the steep fall in bullion prices in the past week as buyers are adopting a ...

 Oct 3 2015 - UAE-Gold recovers amidst GCC market sell offKhaleej Times
(MENAFN - Khaleej Times) GCC capital indices had fallen significantly in the third quarter 2015. The GCC capital indices performance till August 24 2015 on year to ...

 Oct 3 2015 - Gold gets saved as rate rise is deferredKhaleej Times
(MENAFN - Khaleej Times) The Federal Reserve just rescued gold at least for a while. Bullion is headed for the first weekly gain in four after US central bankers on ...

 Oct 3 2015 - 'The UAE is very open ... it's very okay to live here'Khaleej Times
(MENAFN - Khaleej Times) For Turkmenistan national Dovlet Hojayev 27 Dubai is the place to be. A professional web programer and IT ...

 Oct 3 2015 - UAE-Now SOS app for Indian workers in distressKhaleej Times
(MENAFN - Khaleej Times) Indian labourers in Dubai and Northern Emirates now have help on their finger tips thanks to a new app with an ...

 Oct 3 2015 - UAE-Disabled man starts bike ride to 25 countriesKhaleej Times
(MENAFN - Khaleej Times) A strong will has overcome the physical challenges of an Indian man who has embarked on a mission to raise ...

 Oct 3 2015 - My first day in UAE: 'My salary was Rs125 I saved Rs100'Khaleej Times
(MENAFN - Khaleej Times) I came to Dubai to make a living and support my widowed mother. It was on November 18 1959 that I landed in ...

 Oct 3 2015 - UAE-Beckham still a rageKhaleej Times
(MENAFN - Khaleej Times) David Beckham is so handsome that I don't know whether to kick him or kiss him. Well that cheeky comment came from a former Argentinian ...

 Oct 3 2015 - UAE lads rout AfghansKhaleej Times
(MENAFN - Khaleej Times) The UAE under-19 football team launched their AFC U-19 Championship qualifying campaign with a convincing 3-0 ...

 Oct 3 2015 - UAE-Enoc seeks to boost international footprintKhaleej Times
(MENAFN - Khaleej Times) Emirates National Oil Company or Enoc which recently acquired a majority stake in Dragon Oil said on Monday that it would continue to explore ...




Click to Apply


Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Economic Calendar
Financial Glossary

Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help