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MENAFN Press - 19/12/2013

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(MENAFN Press) Dubai Electricity and Water Authority (DEWA) has rolled out a prolific campaign under the motto 'Relax,' to highlight the 17 different, immediate, and convenient methods of payment that it offers customers. Aimed at enhancing access for customers while also encouraging a greener way of making payments, DEWA's new initiative demonstrates its vision to become a sustainable world-class utility.

The 'Relax' campaign features creative ideas and methods to communicate with customers, and includes displaying soft pillows with the payment methods clearly depicted being distributed to customers. A giant pillow has been installed at DEWA's headquarters.

Giant pillows have been set up as part of its city-wide attempt to increase awareness, at the Creek Park, Jumeirah Beach Park, Mamzar Beach Park, Mushrif Park, Safa Park, Zabeel Park, and Rashidiya that clearly display the easy choices available for customers to make their payments promptly.

Additionally, some 10,000 cushions with the payment mode messaging have been placed across various banks in Dubai and at DEWA branches and all banks that facilitate DEWA payments such as Dubai Islamic Bank and Emirates Islamic Bank.

"In line with the electronic and smart transformation of Dubai Government, DEWA has launched cutting-edge services through its website and smartphone applications to further facilitate transactions for customers. We place the highest emphasis on customer satisfaction, which is reflected in our commitment to introduce newer payment platforms. We not only draw on the power of technology but also look at ways to strengthen awareness on these payment channels among our customers. Through the 'Relax' initiative, we aim to instill the message among our customers that they can make DEWA payments seamlessly, and at their convenience, without having to visit DEWA's offices. The different payment channels also underscore our commitment to the UAE government's approach to promote m-governance, by making different facilities available online and through smartphones," Amal Al Suwaidi, VP of Customers Relations at DEWA.

Elevating its reach to customers additional pillows were distributed across the taxis of Dubai Taxi Corporation (DTC) within RTA, all aimed at highlighting the different methods of payment options available.

"Dubai Taxi Corporation is proud to support and collaborate with DEWA on this campaign which aims to provide electronic and smart services to customers. This is in line with 'Smart Government' initiative, which has drawn policies for the smart and electronic transformation. We look forward to contribute positively to this transformation," said Mansour Rahmah Al Falasi, Director of Resources and Support of DTC.

Al Falasi said that Dubai Taxi Corporation is keen to enhance, develop, and elevate its services to facilitate transactions and supports the community particularly that transportation sector plays a vital role in promoting tourism Dubai particularly that Emirate has a pioneering position in business and commerce regionally.

DEWA's different methods of payment include ePay through the DEWA's website; mPay through mobile phones; customer service centres; Etisalat automatic payment machines; EPPCO and ENOC petrol stations; ATMs of several banks; phone banking; as well as smart mobile phone applications such as iPhone, iPad, Android, Windows Phone 7, BlackBerry, BlackBerry Playbook, BlackBerry 10, Windows Phone 8, Windows 8 application, and Samsung Smart TV.

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