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MENAFN - Khaleej Times - 19/12/2013
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(MENAFN - Khaleej Times) Etisalat's new BSS environment now boasts advantages such as faster response to time-to-market pressures, increased customer-centricity and improved operational efficiency.

Etisalat on Wednesday announced the completion of the first phase of a major business transformation project aimed at simplifying business processes and deploying a converged Business Support Systems (BSS) architecture to enhance customer care, convergent billing, charging, and order management.

The project was implemented by Ericsson, global provider of communications technology and services. During the first phase of the project, etisalat and Ericsson re-engineered the telecom operator's business processes. Etisalat's new BSS environment now boasts advantages such as faster response to time-to-market pressures, increased customer-centricity and improved operational efficiency.

The next phases of the programme will address etisalat's enterprise customers, as well as fixed telephony, internet and television sections for both retail consumers and enterprises.

"Increasing competition and rapid technology evolution have put enormous pressure on our BSS landscape. Hence, we decided to transform our BSS systems to increase our speed and agility in addressing the competition and growing market share as well as improving the customer experience and capturing new revenue streams," Sabri Ali Yahya, etisalat's chief information officer, said.

"We are now looking forward to the remaining phases of this strategic transformation programme which will pave the way for driving product innovation, improving customer experience and enhancing our operational effectiveness," Yahya said.

 






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