(MENAFN- Muscat Daily) Eleven years after it first coined the term ‘crossover', Mitsubishi Motors Corporation (MMC) together with General Automotive Company, the official distributors of Mitsubishi vehicles in Oman, recently unveiled its next embodiment of this concept with the all-new third generation Outlander.
The event took place at Shangri-la's Barr al Jissah Resort and Spa and was attended by Toshiaki Nomura, President of Mitsubishi Motors Middle East and Africa FZE (MMMEA); Mark Tomlinson, general manager of General Automotive Company and the senior members of the General Automotive management.
General Automotive also organised a Customer launch later in the day which, in addition to Nomura and Tomlinson, was also attended by H E George Hisaeda, Ambassador of Japan to Oman; and Hani al Zubair, chairman, Zubair Automotive Group. After a total of over 950,000 vehicles sold for the first two generations since June 2001, this all-new mid-size crossover is designed for the needs of today's modern driver – The new Outlander is a strategic, innovative and premium vehicle, developed around a versatile global platform and borne of a harmonious balancing of Low environmental impact; Advanced safety; Comfortable driving; Clever utility and Added convenience.
As part of Mitsubishi Motors' enhanced model lineup, the new 2014 Outlander elevates the level of luxury, refinement and fuel economy that consumers have come to expect in the affordablypriced crossover segment. Nomura said, ''The Outlander has always been a popular choice for customers in the Sultanate and this all-new model offers significant advancements on what is already a successful formula.
Since 2001 the Outlander has seen staggering sales worldwide and in Oman as well; and that trend looks set to continue, especially with style-conscious families desiring a versatile, premium and spacious vehicle – all of which are available from the all-new Outlander.''
With breathtaking new styling inside and out, a new engine equipped with next-generation MIVEC variable valve-timing, technologically-advanced safety features and a lightweight, aerodynamically- enhanced body, the new 2014 Mitsubishi Outlander is one of the most fuel-efficient compact CUVs with 7-passenger seating available to automotive consumers in Oman.
''The new, larger Outlander offers a very comforting sense of quiet, protection and safety to its occupants – a quality car of substance designed for long-haul travelling, it's more economical, dynamic, safe and has outstanding environmental credentials. With this in mind, the new Outlander represents a truly segment- leading CUV,'' Tomlinson.
Powered by either a refined 2.4lt inline-four-cylinder (Outlander GLX models) or a fuel-efficient 3lt V-6 (Outlander GLS model) and available with Mitsubishi Motors' outstanding All- Wheel Control (AWC) all-wheel drive system, the Japanese auto manufacturer's latest CUV offering is the ideal blend of exquisite styling, performance, ecology and comfort – all at a very affordable price point.
The inclusion of this technology in the new Outlander is a showcase of Mitsubishi Motors' longstanding 4WD heritage. Making an important contribution to the new 2014 Mitsubishi Outlander's efficiency and eco-friendly nature is a new driver-activated ECO-mode setting that is standard on all 2014 Outlander models. ECO-mode helps further reduce fuel consumption and CO2 emissions by optimising engine power on initial acceleration as well as the airflow volume of the air conditioning.
Furthermore, when Outlander models equipped with All-Wheel Control (AWC) are driven with 4WD engaged, the driver-activated ECO-mode will allow the vehicle to function as a 2WD vehicle until sensors instantaneously reactivate the 4WD system when deemed necessary, for instance in poor road or weather conditions. In addition to the unveiling of the stunning new Outlander, the Launch event also included an exclusive ‘Driving Experience' where members of the Media were given the opportunity to test the capabilities of the new vehicle first both on- and offroad where they could test the advance AWC system to the fullest.
Larger, and more generous all-round than the previous generation, the new Outlander follows a clear design brief where in true Mitsubishi fashion, the key objectives were for an "engineer's car" with a "Solid – Safe – Simple" shape, blending a substantial look with clean modern surfaces. This Mitsubishi is recognised by its high flanks, raised beltline, uncluttered surfaces, and soft-contoured fenders.
The Outlander offers drivers and their passengers a very comforting sense of quiet protection and safety – this is a quality car of real substance, and it's designed for the long-haul thanks its innovative design and state of the art power-train. Understated yet assertive, the Outlander's exterior design is further enhanced by a slim front aerodynamic grille with distinctive hockey-shaped chromed strips that envelop and shield the three-diamond Mitsubishi logo, in-between the feline look of the sculptured wrap-around headlamps.
The new exterior design of the 2014 Outlander lends the Japanese automobile manufacturer's latest head-turning creation an air of elevated status and sophistication more akin to crossover vehicles residing within a much loftier price point. Available in seven colours – cool silver metallic, cosmic blue pearl, titanium gray metallic, copper metallic, white pearl, black pearl or solid white. The new Outlander is now on in Mitsubishi showrooms ac
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