(MENAFN - Arab Times) Adnan Al-Salem, Chief Retail Banking Officer - Warba Bank, announced that Warba Bank's participation in the 3rd Industries and Construction Exhibition held from Dec 2 to 5, 2013 has played an important role in implementing the bank's strategy aiming to communicate with its customers and familiarize them with the bank's Sharia compliant services and products. In a press release on the exhibition's conclusion, Al-Salem stated that Warba has met so many participants of individuals and companies interested in the services of the bank and its financing solutions, which contributed largely to supporting interaction between the bank and the participants. Al-Salem said that despite being the newest Islamic bank in Kuwait, Warba Bank witnessed high turnout from various customer segments desirous to utilize the bank's diversified services and learn more about the bank's products and financing solutions, which constitutes a great testament to the visitors' keenness to visit Warba's stand.
He pointed out that Warba's platinum sponsorship of this exhibition aimed at increasing the bank's market share by offering unique and diverse services to a new segment of customers. He added that the exhibition was a great opportunity to communicate with entities from both the public and private sectors, and identify the various needs of individuals. Such endeavors stem from the Bank's belief in the importance of communication with the public in order to identify their needs, and seek to fulfill such needs in a Sharia compliant way.
Al-Salem pointed out that the high turnout witnessed by Warba's stand proved the significant presence of the bank and is a further testament to the bank's successful marketing policy. He stated that the bank is seeking to reach its customers throughout vivid and dynamic areas of Kuwait. It is noteworthy that Warba intends to participate in many exhibitions and similar events related to the business and banking markets in implementation of its marketing strategy aiming to promote the bank's services, introduce its numerous modern banking products and communicate with its costumers anytime and everywhere.