(MENAFN- Khaleej Times) These areas will support customers who wish to learn about, experience and purchase the latest Apple devices.
Etisalat, the leading telecom operator in the Middle East and Africa, on Tuesday announced its partnership with Apple Middle East FZ to provide a better customer experience and strengthen brand recognition for both companies by introducing an experience zone within etisalat's Deira Business Centre in Dubai.
Ayman Eldessouky, chief sales officer of etisalat, said: "As customers' operator of choice for smart devices, it is our responsibility to go the extra mile to offer best-in-class experience. So, we will now have dedicated Apple experience areas in some key outlets. These areas will support customers who wish to learn about, experience and purchase the latest Apple devices. We have dedicated etisalat team members trained by Apple who will be available to assist our customers.
"The current success of the recent launch of Apple's iPhone 5S clearly indicates that etisalat stores are the chosen destination for customers wanting to take advantage of our advanced network with the latest smart devices. Customers are clearly voting for the iPhone 5S Gold as the smartphone of choice and this has become a runaway success. With the new iPad Air made available in key etisalat outlets, our business offerings are complementing our consumer offerings," he added.
Apple experience areas will soon come up in more etisalat outlets across the UAE. Products will include the iPad Air and recently launched iPhone 5S and 5C smartphones.
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