Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Sisterhood of the fashionistas  Join our daily free Newsletter

MENAFN - Muscat Daily - 09/12/2013
No. of Ratings : 0
Add to Mixx!



(MENAFN - Muscat Daily) Bold, comfortable and classy “ the abayas define the styles of designer Reem al Zadjali and Misha Daud, owner of Eye Candy boutique, whom she has teamed up with to make her label 'House of Reem' available at Opera Galleria.

As the launch was on National Day, Reem had abayas incorporated with design elements from Sur and Dhofar. Misha was also dressed in an outfit designed by Reem. ''I am a huge fan of Dhofari clothes so I said 'Make me something that I will like'. She came up with this. It's lovely,'' Misha said.

After designing clothes that were available for sale only over the Internet, Misha is thrilled to be housing Reem's label at Eye Candy. ''We have to encourage each other as women. I want everybody to do as well as they can. I am proud of her for wanting to leave a mark in the world,'' Misha said.

Abaya

Eye Candy is home to Jimmy Choo, Stella McCartney and a host of world famous designer clothes, shoes and accessories. ''Reem's collection is part of the store because it fits perfectly with what Eye Candy is all about. For me, it's about the quality of the work, the fabric. I wouldn't do it if it weren't something that I personally believed in. Oman has been my home for 19 years. If there's anything I can do to help anybody I will. I've always been looking for something local. As for Reem, I fell in love with her abayas,'' Misha said, adding that on occasions she too liked to wear abayas, perhaps with some embellishments or detailing.

Reem, a mother of two boys, was a practising lawyer who thoroughly enjoyed the challenges of her profession. But when dressing for court was restricted to abayas, she felt the need for something that allowed her to make a personal statement. ''The abaya is more of a cultural than a religious symbol. I want to see women of all nationalities wearing the abaya,'' Reem said.

Her flair for design attracted enquiries from friends and family members. After an online course from Milan and some hands-on experience in the UK, Reem was ready to let her label do the talking. ''Before, when people enquired where the abayas I wore were from, I wouldn't tell them that I had designed them myself,'' she said.

This year, Reem launched a Summer Collection and a Michael Jackson collection, inspired by the pop hits of the singer. The straight lines and rich tones seem to say 'This is me', making Reem's fiercely independent spirit hard to hide. ''Even my models are friends of mine who have their own professions. I make it a point to feature only models with a strong identity,'' she said. Her plans for the future include a prt--porter line.

''Sometimes I am told that my clothes are good only for skinny figures. A ready-to-wear line should change that,'' Reem said.

Active on Instagram, Reem features regular updates and a fashion icon every week for her followers.

''I love fashion and shopping. It is fuelled by my interest in design,'' she said, scrolling her phone for her favourite icons Grace Kelly and Jacqueline Kennedy Onassis. ''Misha's store is a place where I have always been able to find things I like and would buy for myself. Being able to display my designs in such a place feels ri


 


Muscat Daily




  MENA News Headlines
 Mar 3 2015 - Cruise liner traffic bound for Abu Dhabi to grow 25 percentMENAFN
(MENAFN) An increase of 25 percent in cruise liners calling at Zayed Port will help to lift the number of cruise tourists by 50 percent this season, The National reported.This season above 94 vessels ...

 Mar 3 2015 - UAE non-oil business growth declines in FebruaryMENAFN
(MENAFN) Business activity growth in the UAE non-oil private sector decreased to a five-month low in February but remained strong and above the average for 2014, a corporate survey showed, The ...

 Mar 3 2015 - Kuwait Fund grants USD23.8m to irrigation project in Lao RepublicMENAFN
(MENAFN) Kuwait Fund for Arab Economic Development (KFAED) has signed a loan agreement in the city of Vientiane with the Democratic Republic of Lao, whereby the Kuwait Fund will offer the government ...

 Mar 3 2015 - Bahrain to launch USD22b development projectsMENAFN
(MENAFN) The government of Bahrain will be carrying out giant development projects with a value exceeding USD22 billion, Minister of Information said, KUNA reported.Bahrain is continuing with its ...

 Mar 3 2015 - KFAED finances USD13.47m loan to BelizeMENAFN
(MENAFN) Kuwait Fund for Arab Economic Development (KFAED) provided a USD 13.47 million loan to Belize to help in a road restoration project, a statement by the fund showed, KUNA reported.The ...

 Mar 3 2015 - FDI in Qatar posts USD30.65bMENAFN
(MENAFN) Foreign direct investments (FDI) inflow to Qatar registered USD30.65 billion at the end of 2012, a 1.2 percent growth from a year ago. Though the FDI has targeted various economic activities ...

 Mar 3 2015 - Oman's Raeco to invest USD395.75m for power expansionsMENAFN
(MENAFN) A total of USD395.75 million will be invested by Rural Areas Electricity Company (Raeco) in the next three years to raise the power generation capacity, transmission lines and distribution ...

 Mar 3 2015 - Kuwait Investment to cut US investmentMENAFN
(MENAFN) The Kuwait Investment Office (KIO), the London branch office of sovereign wealth fund Kuwait Investment Authority, is gradually reducing its overweight stance on US assets after keeping that ...

 Mar 3 2015 - Oman's NDC hits sales revenue of USD60.47m in 2014MENAFN
(MENAFN) National Detergent Co. (NDC), one of the leading FMCG companies in the sultanate, has posted total sales revenue of USD60.47 million for full-year 2014, compared with USD56.13 million a year ...

 Mar 3 2015 - 100 per cent rise in FDI expected this yearKhaleej Times
(MENAFN - Khaleej Times) Egypt expects 100 per cent increase in foreign direct investment, or FDI, during the current fiscal year compared to last year, Investment Minister Ashraf Salman said on ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help