Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Sisterhood of the fashionistas  Join our daily free Newsletter

MENAFN - Muscat Daily - 09/12/2013
No. of Ratings : 0
Add to Mixx!



(MENAFN - Muscat Daily) Bold, comfortable and classy “ the abayas define the styles of designer Reem al Zadjali and Misha Daud, owner of Eye Candy boutique, whom she has teamed up with to make her label 'House of Reem' available at Opera Galleria.

As the launch was on National Day, Reem had abayas incorporated with design elements from Sur and Dhofar. Misha was also dressed in an outfit designed by Reem. ''I am a huge fan of Dhofari clothes so I said 'Make me something that I will like'. She came up with this. It's lovely,'' Misha said.

After designing clothes that were available for sale only over the Internet, Misha is thrilled to be housing Reem's label at Eye Candy. ''We have to encourage each other as women. I want everybody to do as well as they can. I am proud of her for wanting to leave a mark in the world,'' Misha said.

Abaya

Eye Candy is home to Jimmy Choo, Stella McCartney and a host of world famous designer clothes, shoes and accessories. ''Reem's collection is part of the store because it fits perfectly with what Eye Candy is all about. For me, it's about the quality of the work, the fabric. I wouldn't do it if it weren't something that I personally believed in. Oman has been my home for 19 years. If there's anything I can do to help anybody I will. I've always been looking for something local. As for Reem, I fell in love with her abayas,'' Misha said, adding that on occasions she too liked to wear abayas, perhaps with some embellishments or detailing.

Reem, a mother of two boys, was a practising lawyer who thoroughly enjoyed the challenges of her profession. But when dressing for court was restricted to abayas, she felt the need for something that allowed her to make a personal statement. ''The abaya is more of a cultural than a religious symbol. I want to see women of all nationalities wearing the abaya,'' Reem said.

Her flair for design attracted enquiries from friends and family members. After an online course from Milan and some hands-on experience in the UK, Reem was ready to let her label do the talking. ''Before, when people enquired where the abayas I wore were from, I wouldn't tell them that I had designed them myself,'' she said.

This year, Reem launched a Summer Collection and a Michael Jackson collection, inspired by the pop hits of the singer. The straight lines and rich tones seem to say 'This is me', making Reem's fiercely independent spirit hard to hide. ''Even my models are friends of mine who have their own professions. I make it a point to feature only models with a strong identity,'' she said. Her plans for the future include a prt--porter line.

''Sometimes I am told that my clothes are good only for skinny figures. A ready-to-wear line should change that,'' Reem said.

Active on Instagram, Reem features regular updates and a fashion icon every week for her followers.

''I love fashion and shopping. It is fuelled by my interest in design,'' she said, scrolling her phone for her favourite icons Grace Kelly and Jacqueline Kennedy Onassis. ''Misha's store is a place where I have always been able to find things I like and would buy for myself. Being able to display my designs in such a place feels ri


 






  MENA News Headlines
 Jul 25 2014 - UN says more support urgently needed to tackle growing food insecurity in the SahelFundingMENAFN Press
(MENAFN Press) ROME Italy July 25 2014/African Press Organization (APO)/ -- The United Nations today called on the international donor community to renew a commitment to fight hunger and food ...

 Jul 25 2014 - UN says more support urgently needed to tackle growing food insecurity in the SahelFunding gapMENAFN Press
(MENAFN Press) ROME Italy July 25 2014/African Press Organization (APO)/ -- The United Nations today called on the international donor community to renew a commitment to fight hunger and food ...

 Jul 25 2014 - Death of British national in Air Algerie crashMENAFN Press
(MENAFN Press) LONDON United-Kingdom July 25 2014/African Press Organization (APO)/ -- It is with deep regret that the Foreign and Commonwealth Office confirms the death of a British man onboard Air ...

 Jul 25 2014 - The United Nations welcomes the signing in Brazzaville of a commitment to peace in the Central African RepublicMENAFN Press
(MENAFN Press) BRAZZAVILLE Republic of the Congo July 25 2014/African Press Organization (APO)/ -- Mr. Abdoulaye Bathily and Lt-General (rtd) Babacar Gaye Special Representatives of the ...

 Jul 25 2014 - On Meriam Ishag and FamilyMENAFN Press
(MENAFN Press) WASHINGTON July 25 2014/African Press Organization (APO)/ -- Press Statement John Kerry Secretary of State Washington DC July 25 2014 Around the world supporters of religious ...

 Jul 25 2014 - Liberia National DayMENAFN Press
(MENAFN Press) WASHINGTON July 25 2014/African Press Organization (APO)/ -- Press Statement John Kerry Secretary of State Washington DC July 25 2014 On behalf of President Obama and all ...

 Jul 25 2014 - Gilas Last Home Stand that never wasArab News
(MENAFN - Arab News) E fiasco that happened on Tuesday night in what was supposed to be the first of two tune-up matches for Gilas Pilipinas against a crack NBA selection certainly left a bad taste ...

 Jul 25 2014 - Kuwait - Sovereign Ratings Affirmed at AA-MENAFN Press
(MENAFN Press) 25th July 2014 Kuwait's Sovereign Ratings Affirmed at 'AA-'RATING ACTIONCapital Intelligence (CI), the international credit rating agency, today announced that it has affirmed Kuwait's ...

 Jul 25 2014 - Indian Tech Mahindra, Saudi Midad Holding sign dealMENAFN
(MENAFN) Indian IT giant Tech Mahindra Ltd has signed a joint venture with Midad Holding to expand its existence in Saudi Arabia, according to Arabian Business.The JV will be called Tech Mahindra ...

 Jul 25 2014 - Kuwait's Jazeera profit falls in H1MENAFN
(MENAFN) Rising fuels costs and forced rerouting of flights due to unrest in the Middle East affected the net profits of Kuwait's Jazeera Airways Group in the first half of 2014, according to Arabian ...

more...


 






Google

Click to Apply

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help