(MENAFN - Muscat Daily) BreadTalk recently launched its Generation 4 Get Talking' brand concept at its flagship store in Bareeq al Shatti and at its recently opened branch in Qurum City Centre (QCC). The new and comprehensive brand combines a rustic charm with contemporary appeal interior along with a revised menu that consists of over 50 new recipes conceptualised by top international bakery consultant.
Jannat Moosa, marketing director, Bin Mirza International (BMI) said, ''Creativity and innovation lies in the heart of BreadTalk and with that we have continuously tried to reinvent ourselves by introducing better choices for our customers. With the growing popularity of lifestyle trends, our Generation 4 products are much healthier and include chia, soya, pumpkin, sunflower and sesame seeds. We want to satisfy our existing customers with their favourite products as well as provide a healthy and diverse range of products that will cater to the local market.
Generation 4 will revitalise the bakery and confectionary landscape in Oman'' Earlier last week, BreadTalk Oman hosted a number of local activities for customers, children and their families so that they can experience the new brand concept at both stores. These include balloon distribution, free coupons and product tasting. The first 50 customers on each day also received two complimentary buns from the Generation 4 line. Established in January 2004 by Hani Ali Mirza, partner and managing director, Bin Mirza International has since become a pioneer in the hospitality industry bringing leading international brand that cater to the tastes and culture of the Omani people.<