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MENAFN - Muscat Daily - 04/12/2013

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(MENAFN - Muscat Daily) Malabar Gold & Diamonds, one of the largest jewellery retailers, sets an example for corporate philanthropy through various charity programmes in India, Middle East and Singapore. CSR activities are a fundamental part of Malabar Group's culture and the organization ensures that ten per cent of its net profit is used for CSR activities every year.

Celebrating the opening of its 104th outlet in Sohar, the group organised a free blood donation drive and medical camp in association with Sohar KMCC and Badr al Samaa Group of Hospitals. The blood donation programme drew good response from the public and more than 50 donors participated in the drive to support the cause. The medical camp and free consultations by doctors benefited by over 400 patients in need. General physicians, dermatologists, orthopaedics and ENT specialists were available at this camp and free medicines were provided to the needy. To mark this occasion, the jewellery group also distributed 15 wheelchairs.

Najeeb , regional head, Malabar Gold & Diamonds - Oman said, ''We strive for the betterment of the lives of people in the areas of our operation. With the support of like-minded organisations like Badr Al Sama, KMCC and Oman Association for the Disabled, we are confident that we will succeed in bringing a significant difference to the underprivileged strata of the society.''

Manoj, branch head, Badr al Samaa Group of Hospitals, said, '' There are millions of deprived people in this society, who cannot afford quality medical care. We are proud to be a part of this initiative and happy to offer our medical expertise and services in organising similar programmes in the future''. M D Abdul Rehman, president, KMCC- Oman said, ''Blood donation is a life saving act. Corporate conglomerates such as Malabar Group is setting a very good example in creating awareness of the role individuals can play in saving and improving human lives.

We are happy to associate with the Group and are very pleased to support their upcoming CSR initiatives''. The charity projects of Malabar Gold & Diamonds have touched the lives of thousands of people across the world. They focus primarily in five priority areas such as health, education, environment, housing and women empowerment. The company, which has a strong CSR scheme embedded in its system, is committed to make a difference in human lives


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