(MENAFN Press) Bupa Arabia, the leading health insurance provider in Saudi Arabia, participated in a World Diabetes Day initiative launched by AlMashfa Hospital, which opened in Jeddah recently.
The aim of the initiative is to create greater awareness of diabetes and the different types of the disease through a variety of activities directed at all age groups.
Commenting, Tal Nazer, CEO of Bupa Arabia, said: "Diabetes is one of the most prevalent diseases of the modern era and does not differentiate between young or old. The latest global reports indicate that the Kingdom of Saudi Arabia tops the list of the ten countries most affected by diabetes in the Arab region and this makes it imperative for all community institutions, both public and private, to intensify efforts in raising awareness of diabetes and how to deal with it.
"Bupa Arabia is committed to social responsibility initiatives that serve the community and this is reflected in our cooperation with our partners AlMashfa Hospital to implement an integrated awareness campaign that will effectively contribute to the reduction of the high rates of the disease and alert parents to the importance of periodic medical examination for the sake of their safety and that of their children."
As part of the campaign, AlMashfa distributed leaflets containing important information, about the disease and how to avoid or treat it in case of getting diagnosed, to patients and visitors in all the hospital's facilities.
In addition, a workshop was organized to define all the symptoms of diabetes and ways to deal with it, and possibly cure it. Tai chi classes are currently under development, which have proved to play a role in the control of diabetes and revitalize and stimulate resistance in the body.
Adding his comments, Dr. Adel Makhdoom, CEO of AlMashfa Hospital, warned of the high level of diabetes in the Kingdom, stating that while the government is making strenuous efforts to reduce the rate, the most important responsibility lies with individuals by identifying ways to prevent it in the first place, pointing out that it is possible for diabetics to take certain steps to control the disease and reduce the risk of complications.
Dr. Makhdoom went on to say: "We are especially pleased that Bupa Arabia participated in this awareness campaign and look forward to partnering with them in further initiatives to educate members of Saudi society about the dangers if diabetes and change some of the negative behaviors that cause it".
"As part of our World Diabetes Day activities we gave visitors and patients special balloons printed with blue circles to remind them of the dangers of diabetes and the need to do whatever is necessary to avoid it, and also to remind them of the importance of supporting those who are affected by the disease and motivate them to change their lifestyles."
Bupa Arabia and AlMashfa Hospital recently signed an agreement by which AlMashfa will provide exclusive health care services for Bupa members for the next five years, offering patients world class facilities and the highest standards of care by the best consultants supported by a fully qualified and experienced nursing team.
The participation with AlMashfa Hospital in the diabetes awareness campaign is part of Bupa Arabia's promise to be the healthcare partner for life and to maintain its position at the forefront of the health insurance industry by developing innovative services and introducing advanced technologies to continuously enhance the customer experience.