(MENAFN) Real estate has come to focus on the frame as one of the key ad generators in the UAE market during the third quarter. It is the first time in more than four years that real estate ads have emerged as a significant category, a fact underlined by project launches and increased marketing spends by developers and other property firms, Gulf News reported.
Also during the first nine months, momentum started to build for Dubai's campaign to host the Expo 2020. Apart from the many government-led ad and marketing splashes, the private sector too is taking up the theme intently.
In the UAE, print dominated by accounting for USD817 million or 69 percent of the total spending, with newspapers accounting for USD650 million. The re-emergence of real estate-specific campaigns is also obvious in the gains made by outdoor media, estimated at USD178 million in the quarter.
Retail and entertainment, meanwhile, continue to provide the dynamics for the UAE's ad industry.
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