(MENAFN- Arab Times) Kuwait is a very important market to us and offers huge potential in terms of consumer interest in innovative devices which has driven our success in the sale of high value products in the Kuwaiti market based on our strong brand image, says Sony's Middle East & Africa Managing Director, Hiroyasu Sugiyama, as he spoke to the media at this year's Sony Kuwait 2013 Conference held at Movenpick Hotel in Salmiya. The latest of Sony products along with enhanced consumer experience were launched at the conference as part of the brand's new strategy in Kuwait.A leading consumer electronics and entertainment brand, Sony announced a renewed strategy to expand its operations in Kuwait. Along with the official business partner, Supplying Stores LLC, Sony looks to transform the Kuwaiti consumer's experience through the launch of an entire line-up of latest technology products and the introduction of experiential Sony branded stores.
Speaking to the media, Sugiyama stated that "Kuwait is a very important market to us and offers huge potential in terms of consumer interest in innovative devices. The Sony MEA director noted that the company's dealers and distributors are top priority and a lot of the planned investments will be made through these business partners, adding that Sony holds a great advantage as its products are designed to captivate the avid technology fan and the normal consumer alike. "In that sense what the Kuwait customer is looking for is always something Sony can and must provide by bringing in latest products and technologies. Furthermore, a range of superior customer-centred services are to be opened to enable Sony take control of a wider market share in the country."
Global
Kuwait is one of the most important markets for Sony and as a premier consumer electronics manufacturer, Sony is looking to ensure that it stays on top of the game through launching its extensive range of products in the country at the same time as their global launch. Sony's product range includes the XPERIA Z1 smartphone - a premium waterproof smartphone that combines the best of Sony's technology, entertainment, design and connectivity with the best of Sony's camera expertise; Sony's 4K LED television line-up, and the latest in extreme action video photography - the Sony Action Cam AS30. Digital imaging solutions such as the innovative 'lens-style' Cyber-shot QX series, which links to any smartphone via Wi-Fi and NFC for one-touch connection, as well as the Alpha A3000 interchangeable lens camera that provides the picture quality of a D-SLR in an easy-to-use entry-level camera for everyone, and the new VAIO Multi-flip PC, a new concept product that can be folded from a full functionality laptop to a tablet and can also be flipped to "viewer" mode.
Sony also showcased the much-awaited PlayStation 4 at the conference. It's set to hit the shelves Dec 13, 2013 with a cool KD 130 price tag. Looking to transform the experiential prospects for Kuwaiti customers, Sony is also set to introduce its unique world-class branded stores concept to key retail stores, where all products are displayed in an "open style" "easy to touch and try" layout with salespersons trained by Sony to explain and demonstrate the products. The idea is to enable customers to easily appreciate the product benefits and purchase them in a pleasant atmosphere. The ambience in these stores will be that of any other Sony branded store in Japan, the US or Europe.
Sony's attention to quality does not end at the point of sale; an Authorized Service Centre has been set up under the strict supervision of Japanese quality control officers and plans are in place to set-up a network of six collection points located at convenient locations across the country within the next six to eight months. Sony customers in Kuwait will also continue to get the official warranty every time they purchase a Sony product. "Our aim is to be the number one brand in Kuwait both among our business partners and our customers - a win-win engagement for every stakeholder. Our new and localised communications on the web and social media will prove crucial in this scheme of enhanced services. We will also augment our presence in the multi-brand stores ensuring outstanding displays that grab our consumers' attention," added Sugiyama.
Sony has partnered with Supplying Stores to bolster its local operations in Kuwait. The synergy comes as part of Sony's determined effort to bring the latest and the best of entertainment and services to customers in Kuwait. Speaking about the partnership with Sony, Mohib Ali, Chief Operating Officer for Supplying Stores, said: "This partnership with Sony is of great significance as it represents our efforts to create awareness and to inform our retail partners and our valued customers about the latest high quality products from Sony. Customers in Kuwait will be able to get the full line-up of Sony products at the same time as their international launch. The prices will be competitive and a network of professional after-sales service will be available should they need it." Sony is making a determined effort to bring the latest and the best of technology and services to Kuwait to delight its customers. Sugiyama, on the possibility of 3D Televisions without the use of 3D glasses, said his company is currently studying the prospect of introducing that kind of product if only it will make sense to consumers. "If the technology is good and affordable enough to our consumers then it could be time for us to bring out those products". He admitted there's some research currently going on in that direction.
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.