(MENAFN - Muscat Daily) Bollywood actress Nargis Fakhri has been named Damas' newest brand ambassador. She will debut as the face of Damas during the company's Diwali campaign. The Middle East's leading jewellery and watch retailer has signed the actress for the year to represent its portfolio of well-known brands, which include Legacy, Gehna, Mira, Harmony and Ananya.
The starlet will appear in print ads, recently shot in Mumbai, and a television commercial that was filmed under the direction of renowned director Fabien Lambert. ''In selecting an ambassador, we wanted to find someone who was a representation of classic beauty; but who would also give a modern take on traditional style, and we feel we have definitely hit the mark with Nargis Fakhri,'' said Ajit George, deputy COO “ Damas. ''We are certain that this Diwali, customers will be pleased with what Damas has to offer. As always, we have stunning jewellery, exciting promotions, and a wonderful campaign with a great face for our brand,'' he added.
Damas has rolled out its new Diwali campaign, featuring Nargis across the GCC region. The company is set to unveil its most exciting Diwali campaign yet featuring new designs and promotions. Damas is the leading jewellery and watch retailer in the Middle East, offering luxury to its diverse clientele since 1907. The brand has set the standards in the trade of diamond jewellery, gold jewellery, pearls, watches, and precious stones; continuously delivering the promise of luxury wrapped in trust.
The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned global luxury brands including Graff Diamonds, Roberto Coin, Paspaley, Mikimoto, Forevermark, and Parmigiani, among many others. Damas' popular in-house brands include Farfasha, OneSix- Eight, Gehna, Hayati, Legacy, Spring and many more. Headquartered in Dubai, UAE, today operates around 300 outlets distributed across 11 countries, most of which are located in the GCC region.
Bringing together an authentic understanding of jewellery craftsmanship, and an instinctive relationship with the Middle Eastern market has enabled Damas to earn many prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas contributes to the communities in which it operates and is a proud Middle Eastern brand with a long history of success