(MENAFN - Muscat Daily) Joyalukkas has announced that it has added Hrithik Roshan, the Bollywood superstar, to its star studded list of brand ambassadors. As part of its be global, touch local' strategy the endorsement of Hrithik Roshan paves the way for the group's expansion plans and will represent the brand globally.
Coming from a long line of distinguished Bollywood personalities, Roshan made his debut in Indian films as a young child actor in the hugely successful Aasha (1980). Known as India's heartthrob, it is his humble personality and striking good looks, coupled with a keen sense of fashion, that has led to his global recognition as an Indian superstar today. Krrish, the sequel to KoiMil Gaya, shot him to international fame in 2011 and its sequel Krrish 3 is set to be released later this year.
The trailer has already broken all previous Indian movie trailer records, by attracting more than 12mn views at YouTube in less than two weeks, even eclipsing the trailers for Hollywood blockbusters as Thor (2011) and The Avengers (2012). ''The reach of Indian cinema has gone beyond just an Indian audience, its attracts audiences from across the world regardless of nationality.
For Joyalukkas, the decision to sign on Roshan was strategic due to the global recognition he has received over the years as a symbol of Indian cinema and a Fashion icon. The hard work and dedication that Hrithik brings to all his endeavours, is synonymous to the foundation upon which the Joyalukkas brand has been built,'' said Joy Alukkas, chairman & MD, Joyalukkas Group.
Hrithik Roshan is a part of the group's be global, touch local' strategy for current financial year, whereby keybrand ambassadors,within the film industry, are identified and signed on based on their consumer reach and acceptance. After extensive research in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka, Joyalukkas had earlier announced the signing of actors R Madhavan, Suresh Gopi, Kiccha Sudeep and Allu Arjun. ''Being a brand ambassador for a jewellery brand is a first for me.
The growth that Joyalukkas has been able to achieve from its humble beginnings is remarkable. Joyalukkas is a global brand that has set itself apart from its competitors, not only by the quality of its jewellery, but also by its aggressive growth strategy which has crowned it the world's favourite jeweller,'' said Hrithik Ro