(MENAFN- Muscat Daily) Mazda Oman has achieved a new benchmark in terms of overall sales since the launch of its new range in May early this year. In celebrating this grand success - Towell Auto Centre (TAC) recently organised a one-day meet for all Mazda dealerships in the region.
The GCC level meet also saw the presence of the brand's principals from Japan. Mazda's new line-up of vehicles - the Mazda6, CX-5 and CX- 9 that were launched in May have been a success in Oman. This is because apart from executing a specially designed marketing plan, the brand has also pursued an aggressive sales strategy that began last year. This saw customers pre-booking for all new Mazda products since May.
This response is testimony to the fact that Mazda is a ‘Superbrand' in Oman and apart from being an aspirational brand, is fun-to-drive with style and safety features that impress. In fact, Mazda sales have been impressive not just in Oman but across the GCC region and the coming together of all the Mazda representatives was a celebration to this effect.
Paul Valiyaveetil, business manager, passenger cars and LCV's, said, ''Mazda Oman enjoys a strong brand equity in GCC just like in other parts of the world. We had organised this meet for all Mazda dealers in the GCC as we wanted to celebrate our success with them. Our sales performance has been in line with expectations and 2013 has been an exciting year for us so far. We will continue to delight our customers through an array of fascinating products, engagements and experiences.''<
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