(MENAFN- Muscat Daily) Oman Fisheries Co (OFC) said its taqa brand of ready-to-use breaded seafood products logged in sales of nearly 400 tonnes last year across local and foreign markets.
The company said it will participate in the second Omani Products Exhibition which will be held in Doha, Qatar, from November 17-20 to popularise the taqa brand in GCC countries. The company was an exhibitor at the first Omani Products Exhibition held in Riyadh, Saudi Arabia last year.
Oman Fisheries launched its breaded and battered fish and seafood products in 2003. And the sales figures are a clear indication of a slow but gradual preference for seafood among a large number of consumers, the company said in a press release.
''Consumption of breaded fish is truly picking up in the sultanate, but challenges remain. There is need for more awareness drives to highlight seafood options,'' a company official said, adding the company plans to open more outlets to widen the market reach of taqa products.
Taqa products are made at Oman Fisheries' fully automated plant in Buraimi.
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