(MENAFN - Muscat Daily) Love was Splash's vision at the recently concluded AW'13 fashion show in Madinat Arena, Dubai.
The show merged both new and classic elements of fashion, resulting in extremely wearable and achievable prt for all.
Titled Forever More', the ramp was alive with trends like sweet romance, folklore, varsity and winter sports for men and women.
The show was presented in a theatrical style with stylish and trendy silhouettes sashaying down the runway in sleek tailoring.
Shades of black, red, gold, royal blue, purple and emerald brought in the much needed warmth for the season.
The set-up featured a sophisticated and poetic take on romance through the eyes of a high-street retailer, while white noise elements inspired by nature added to the subtle and thought heavy-imagery; instrumental and cinematic music bound together the entire show.
Explaining the concept of the show, Raza Beig, CEO, Splash & ICONIC, said, ''2013 is a very special year for us, and we want to celebrate turning 20 with every activity that we do. We always strive to work on unique concepts and sets, and this season we tied in trends with the theme of love “ the love for fashion. Presenting a collection of high street must-haves from the brand, the show was one big display of affection as our commitment and vows to fashion were renewed with every walk down the runway.''
The Splash Forever More set was divided into two specially made sections: The runway had mesh hearts and LED lights as backdrop, and the After Party arena was a colour display of red with visual projectors and hearts bringing alive the Love Splash, Love Fashion Campaign.
The VIP show was attended by UAE's crme de la crme, and Beig walked the red carpet for the finale along with Renuka Jagtiani amidst a thunderous round of applause.
Fashion followers and Splash customers also got a taste of the season's most awaited runway action across two shows earlier in the evening.
For the Under 21 show, the brand arranged ten limousines across town to drive stylish guests to the Splash fashion arena.