(MENAFN- Khaleej Times) Al-Futtaim Motors has launched the all-new 2014 Toyota Yaris Sedan in the UAE, which offers exceptional "style at play".
The exclusive distributor of Toyota vehicles in the UAE announced the reintroduction of the highly-anticipated all-new Yaris Sedan at a launch event in Dubai recently.
Prices for the 2014 Toyota Yaris Sedan start at a competitive Dh48,500 for the 1.3-litre model, whereas the 1.5-litre model starts off at Dh53,500. The Toyota Yaris Sedan Sport is available at Dh56,900. The full-options SE+ model tops out at Dh57,900.
When developing the new car, chief engineer Takeshi Matsudas priority was to deliver tremendous value for money by creating a larger, more stylish vehicle that sets new benchmarks within the segment and is a vehicle which people take pride in owning.
"Historically, the Yaris Sedan has always been valued for its roomy interior, reliability, low running costs, build quality and strong residual values. We believe that the Yaris exceptionally-loyal customer base, will be delighted with the new vehicle and its many new design features" said Jon Williams, newly-appointed managing director at Al-Futtaim Motors.
"The small passenger car market makes up almost 22 per cent of the total UAE passenger car market. We had to react to the high demand for affordable small cars by re-introducing the historically hot-selling Yaris Sedan," he added.
"The new vehicle is a hugely significant model for Al-Futtaim Motors, as it enables us to offer our retail, SME [small and medium enterprises] and corporate customers an even wider choice of Toyota vehicles to cater for their individual needs. We will be offering the new vehicle with both a 1.3- and 1.5-litre engines. We have included a sport model in the line-up and all of this will be available at an incredibly affordable price."
Steady growth of the UAEs population and the countrys expanding middle class, due to the growing economy, were among the key factors which drove Al-Futtaim Motors to re-introduce this model.
"We see great potential within the car rental agencies which always look for vehicles with excellent reliability, low running costs, and good interior space. The all-new Yaris Sedan is also an excellent choice for anyone looking for a stylish, practical, cost effective and safe vehicle. We are confident that with a host of new enhanced features, the all-new Yaris is the most rational and emotionally appealing vehicle in its segment" Williams said.
The all-new Yaris Sedan benefits from stronger styling, trading the previous models curves for sharper angles and tighter lines. The overall length has been increased by 110mm, reaching 4,410mm, and the overall width has grown by 10mm, allowing for a class top-level of interior and cabin space.
The height of the all-new Yaris has also been increased by 15mm. The result is a highly aerodynamic body with a wider and more masculine stance with increases in both headroom and passenger volume.
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