(MENAFN- Khaleej Times)Abu Dhabi Airports announced on Tuesday the launch of the new Abu Dhabi Duty Free brand which has been revamped to convey Abu Dhabi Airports' commitment to offering travelers from around the globe a unique and world-class shopping experience.
The new logo, which takes its inspiration from the iconic architectural design of the new Midfield Terminal Building (MTB), to be completed in 2017, uses colours and a dynamic design to express the welcoming hospitality that Abu Dhabi Duty Free offers to customers, and to create excitement for the unparalleled shopping options available. Its contemporary style aims to convey two concepts to business and leisure travelers- "the spirit of Abu Dhabi" and "the excitement of travel."
Mohammed Al Bulooki, chief commercial officer of Abu Dhabi Airports, said: "Abu Dhabi Duty Free has been part of Abu Dhabi since the 1980's, and paired with Abu Dhabi Airports' world-class passenger service, has been associated with an unrivalled travel experience. Through its new identity, Abu Dhabi Duty Free highlights 30 years of evolution, and promotes its fresh and exciting plans as it moves to make its home in the Midfield Terminal Building (MTB)."
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