(MENAFN - Muscat Daily) Believing in the social responsibility of the private sector and the essential role it plays in the development of society, Bank Sohar recently funded the Omani Association for Friends of the Elderly.
The funds will be used to purchase essential materials and equipment for the operation of the centre, as part of the bank's ongoing efforts to support different segments of the community.
Official records show changes in the demography in Oman with increased numbers of older people due to the improvement in healthcare and the socioeconomics.
The donation aims to help providing materials, equipments and other logistics needed to facilitate the association's efforts and initiatives in the community.
Stressing on the importance of the welfare of senior citizens, Munira Abdulnabi Macki - DGM human resource and corporate support, Bank Sohar, said, ''Bank Sohar is always keen in contributing to the wellbeing of the community, especially the increasingly ageing population. It is also our Omani culture and tradition to look after older people, and we aim to contribute to the welfare of the society in general, with focus on this group for the current initiative.''
She added, ''This is the first time for us to work with the Association as we are expanding our CSR activities. We hope more cooperation will take place in the future, and we are glad to see such enthusiasm from young Omanis to support and provide for their older fellow citizens.''
Hamad bin Salim al Kindi, chairman, Omani Association for Friends of the Elderly, said, ''There is a steady improvement in life expectancy due to improvement in healthcare and the standard of living in the sultanate. By understanding the needs of the elderly members of our community we coordinate our efforts with the different government agencies to ensure the best level of support and assistance.''
The Omani Association for Friends of the Elderly is an official non-profit organisation under the Ministry of Social Development. Established in 2011, it works with different departments