FB to improve mobile ad distribution

(MENAFN- Khaleej Times) Facebook (FB) is expanding efforts to deliver targeted advertising, changing how promotions show up in users' news feeds and testing marketing messages that appear outside its application for wireless devices. With more than one billion users, Facebook is seeking new ways to bolster its mobile-ad efforts as consumers shift to smartphones and tablets. Chief Executive Officer Mark Zuckerberg has boosted efforts to attract members and marketers to Facebook's services, where promotions are interspersed with updates and photos. While mobile made up 41 per cent of ad revenue in the second quarter, up from 30 per cent in the previous period, Facebook remains a distant No 2 in a market led by Google, EMarketer. said.